Automobile Infotainment --- an area for PicoP to shine

The dashboard in 2013

And the dashboard in 2001

Compared to many high-technology markets—such as wireless communications—time often seems to progress slowly in the automotive business, with even a period of 10 years sometimes bringing only incremental changes to cars.

However, that all has changed during the past decade, as new infotainment technology has completely revolutionised cars and the automotive business as whole, according to the Automotive Technology Portals and Services from IHS.

As sweeping as these changes have been, they are set to be eclipsed by events during the next decade, as a new wave of technologies sweeps through the market.

“The radical changes wrought by the rise of infotainment technology are dramatically illustrated by the transformation of automotive dashboards during the past 10 years,” said Ben Scott, technology solutions analyst for IHS Automotive.

"In 2002, an owner of a new Ford Focus gazed down upon a proprietary dashboard that had no connectivity and that was adorned only with an AM/FM/CD music player.

"In 2012, the proud owner of a new Focus beheld a dashboard rich with infotainment features, including multiple displays, a wealth of apps and services and various means of connectivity. The major question that automakers need answered now is, ‘What will the Focus dashboard of 2022 look like?’”.....

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