TouchScreen Kiosks - Where Microvision can be disruptive.

From Kiosk Marketplace

Touchscreen kiosks

The most important difference between digital signage and touchscreen kiosks can be summed up in a single word: INTERACTION. Enticing a visitor to interact with your message is a universal business goal.

A touchscreen kiosk will provide you with all that digital signage can offer, but with an added layer of ENGAGEMENT. Touchscreen kiosk software applications are as diverse as their developers’ talent, but some key ingredients to success are:

• Remote management – the ability to edit, order, and upload in the cloud
• Attractive design – to gain attention and invite interaction
• Appropriate placement – to maximize usage
• Intuitive user interface – to ensure that once users are engaged, they stay that way until they have gotten what they need from the interaction
• Tracking software – the ability to monitor usage so that you can tailor your presentation to meet the interests and activities of your users over time
• Hardware that works – it must be reliable and rugged enough to handle your traffic needs, 24/7
• Security – both physical (to prevent device theft) and internal (to prevent unwanted access outside of the device’s intended usage)

A touchscreen kiosk works for literally anyone who has a story to tell and an audience to engage. A kiosk is more like a conversation in that it requires both the message and the visitor who drives the experience by consuming only the information they want to connect with.

Pros:

Tracking data can help you understand what your most popular kiosk content is – something that’s impossible to measure with digital signage. Depending on the kiosk software, tracking data can be exported for analysis so you can understand how many users you are connecting with over time, what content is being viewed and for how long.

Higher engagement levels: As the Chinese proverb states, “What I do, I understand.” By giving visitors the opportunity to interact with your message, they are more likely to remember and retain, and therefore return.

Cons:

Touchscreen devices are typically more expensive than equivalent-size digital signage monitors. In addition, the deployment of an interactive touchscreen kiosk requires a more in-depth design and development phase, so the software pricing can also be higher.

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A touchscreen Kiosk Company 

Replacing the touch screen with PicoP would be a much more cost-effective means of doing the same thing.

So I've done some pricing of touchscreen monitors:

Professional 70" NEC display: $4860 

Sharp 32" Touch Screen Monitor $4,182

In Focus 55" display $4,899

PicoP? Although I'm not sure precisely what they would charge per projector unit to a company making this kind of equipment, it would certainly be far less than $4000/unit.

Thanks for the suggestion Tom T!!