At Re/code
At Engadget
It’s unclear whether the new Apple idea would be available through the hardware giant’s existing Apple TV device or a brand new gizmo. There’s been endless speculation over the years that Apple would manufacture its own Internet-connected TV, but that product has yet to materialize.
Given the multiplicity of so-called “skinny” bundles, or virtual MSOS, coming to market–Sony and Verizon are also expected to launch similar services this year–it’s only natural that Apple would emerge as another possibility. But with the company’s hardware prowess and track record across a range of “i”-branded consumer devices, any entry into the TV world would be game-changing.
Industry executives say Apple is in talks with TV programmers about deals that would allow Apple to offer an “over the top” pay-TV service, like the one Dish has started selling with its Sling TV product, and the one Sony is getting ready to launch.
It's been about six months since we heard significant rumors about Apple + television and as predicted, here they are again. Re/code is hearing whispers that instead of trying to work with pay-TV companies like Time Warner Cable or Comcast, Apple will have its own over-the-top streaming service in the vein of the just-launched Sling TV, or upcoming services from Verizon and Sony.
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