As PicoP powered projectors are going to be primarily cellphone accessories whether embedded or otherwise attached to the cellphone, this is a good analysis of the market for MicroVision's PicoP.
It is particularly noteworthy that the market for cellphones is nearly as large as the entire population of the world. And in numerous places they have significantly more cellphone connections than people.
Also of note is that cellphones are commonplace in second and third world countries, much more so than I expected.
In some of those places -- where people are unable to afford the price, space and electric bills to support a regular television set, they will be able to afford an accessory PicoP -- and access media like western audiences through their cellular devices.
In some of those places -- where people are unable to afford the price, space and electric bills to support a regular television set, they will be able to afford an accessory PicoP -- and access media like western audiences through their cellular devices.
Our potential market is gigantic and ready for the product that MicroVision can deliver with its partners.
| Rank | Country or region | Number of mobile phones | Population | Connections /100 citizens |
Data Year |
|---|---|---|---|---|---|
| World | 6,800,000,000+ | 7,012,000,000 | 97.1 | 2013 | |
| 01 |  China | 1,276,660,000 | 1,369,811,000 | 93.2 | 2014 |
| 02 |  India | 960,579,472 | 1,267,402,000 | 77.5 | 2015 |
| 03 |  United States | 327,577,529 | 317,874,628 | 103.1 | 2014 |
| 04 |  Brazil | 284,200,000 | 201,032,714 | 141.3 | 2015 |
| 05 |  Russia | 256,116,000 | 142,905,200 | 155.5 | 2013 |
| 06 |  Indonesia | 236,800,000 | 237,556,363 | 99.7 | 2013 |
| 07 |  Nigeria | 167,371,945 | 177,155,754 | 94.5 | 2014 |
| 08 |  Pakistan | 140,000,000 | 180,854,781 | 77.0 | 2014 |
| 09 |  Bangladesh | 126,870,000 | 157,497,000 | 80.5 | 2013 |
| 10 |  Japan | 121,246,700 | 127,628,095 | 95.1 | 2015 |
| 11 |  Germany | 107,000,000 | 81,882,342 | 130.1 | 2013 |
| 12 |  Philippines | 106,987,098 | 94,013,200 | 113.8 | 2013 |
| 13 |  Iran | 96,165,000 | 73,973,650 | 130.0 | 2013 |
| 14 |  Mexico | 101,339,000 | 112,322,757 | 90.2 | 2013 |
| 15 |  Italy | 88,580,000 | 60,090,400 | 147.4 | 2013 |
| 16 |  United Kingdom | 83,100,000 | 64,100,000 | 129.6 | 2013 |
| 17 |  Vietnam | 72,300,000 | 90,549,390 | 79.0 | 2013 |
| 18 |  France | 72,180,000 | 63,573,842 | 114.2 | 2013 |
| 19 |  Egypt | 92,640,000 | 82,120,000 | 112.8 | 2013 |
| 20 |  Thailand | 69,000,000 | 67,480,000 | 105.0 | 2015 |
| 21 |  Turkey | 68,000,000 | 75,627,384 | 89.9 | 2013 |
| 22 |  Ukraine | 57,505,555 | 45,579,904 | 126.0 | 2013 |
| 23 |  South Korea | 56,004,887 | 50,219,669 | 111.5 | 2014 |
| 24 |  Spain | 55,740,000 | 47,265,321 | 118.0 | 2013 |
| 25 |  Argentina | 56,725,200 | 40,134,425 | 141.3 | 2013 |
| 26 |  Poland | 47,153,200 | 38,186,860 | 123.5 | 2013 |
| 27 |  Colombia | 49,066,359 | 47,000,000 | 104.4 | 2013 |
| 28 |  South Africa | 59,474,500 | 50,586,757 | 117.6 | 2013 |
| 29 |  Algeria | 33,000,000 | 35,000,000 | 94.2 | 2013 |
| 30 |  Taiwan | 28,610,000 | 23,197,947 | 123.3 | 2013 |
| 31 |  Kenya | 28,080,000 | 42,000,000 | 71.3 | 2013 |
| 32 |  Venezuela | 32,019,086 | 30,163,157 | 106.2 | 2014 |
| 33 |  Peru | 33,000,000 | 30,000,000 | 110.0 | 2013 |
| 34 |  Romania | 26,000,000 | 21,438,000 | 123.5 | 2010 |
| 35 |  Canada | 28,217,707 | 35,675,834 | 79.1 | 2014 |
| 36 |  Morocco | 36,550,000 | 33,818,662 | 113.6 | 2015 |
| 37 |  Netherlands | 20,000,000 | 16,515,057 | 121.1 | 2013 |
| 38 |  Australia | 30,200,000 | 22,700,000 | 133.0 | 2013 |
| 39 |  Saudi Arabia | 46,000,000 | 27,137,000 | 169.5 | 2013 |
| 40 |  Malaysia | 30,379,000 | 28,250,000 | 143.8 | 2014 |
| 41 |  Sri Lanka | 22,123,000 | 20,771,000 | 107.0 | 2014 |
| 42 |  Chile | 21,000,000 | 17,094,270 | 122.9 | 2013 |
| 43 |  Nepal | 18,240,670 | 26,620,020 | 86.8 | 2014 |
| 44 |  Ethiopia | 18,000,000 | 85,000,020 | 21.8 | 2013 |
| 45 |  Guatemala | 17,571,895 | 14,713,763 | 119.4 | 2013 |
| 46 |  Ecuador | 15,900,000 | 14,300,000 | 111.2 | 2013 |
| 47 |  Portugal | 13,400,000 | 10,562,178 | 126.9 | 2013 |
| 48 |  Hong Kong | 17,445,581 | 7,264,100 | 240.2 | 2015 |
| 49 | .svg/23px-Flag_of_Belgium_(civil).svg.png){kind=small} Belgium | 11,822,000 | 10,414,000 | 113.6 | 2013 |
| 49 |  Hungary | 11,561,890 | 9,908,798 | 116.7 | 2013 |
| 50 |  United Arab Emirates | 17,132,724 | 8,410,763 | 203.7 | 2014 |
| 51 |  Sweden | 11,194,000 | 9,103,788 | 122.9 | 2012 |
| 52 |  Bulgaria | 10,655,000 | 7,600,000 | 140.2 | 2008 |
| 53 |  Israel | 9,319,000 | 7,310,000 | 127.5 | 2008 |
| 54 |  Finland | 9,310,000 | 5,457,429 | 170.4 | 2013 |
| 55 |  Singapore | 8,106,700 | 5,399,000 | 150.1 | 2015 |
| 56 |  Denmark | 7,000,000 | 5,543,819 | 126.2 | 2008 |
| 57 |  Azerbaijan | 7,000,000 | 8,900,000 | 78.7 | 2009 |
| 58 |  Jordan | 6,010,000 | 5,950,000 | 101.0 | 2010 |
| 59 |  New Zealand | 4,922,000 | 4,430,000 | 111.1 | 2012 |
| 60 |  Mongolia | 3,500,000 | 2,980,000 | 117.4 | 2013 |
| 61 |  Estonia | 2,070,000 | 1,294,486 | 159.9 | 2012 |
| 62 |  Lebanon | 2,720,000 | 4,224,000 | 64.4 | 2010 |
| 63 |  Lithuania | 4,940,000 | 2,955,986 | 167.1 | 2013 |
| 64 |  Cuba | 1,300,000 | 11,200,000 | 11.6 | 2011 |
| 65 |  North Korea | 2,000,000 | 24,451,285 | 8.3 | 2013 |
| 66 |  Panama | 6,900,000 | 3,405,813 | 202.5 | 2013 |
| 67 |  Malta | 452,515 | 554,651 | 122.6 | 2013 |
| 68 |  Zimbabwe | 13,518,887 | 13,060,000 | 103.5 | 2014 |
| 69 |  Montenegro | 1,103,698 | 620,029 | 178.0 | 2014 |
| 70 |  Ireland | 5,770,638 | 4,581,269 | 125.9 | 2015 |
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