This may seem ridiculous, but it's not, this is the kind of stuff that pop culture picks up to surround a popular product. If Lenovo didn't think their projectors were going to be really popular and really portable, they wouldn't have allowed their name to be attached to it.
Silly? perhaps. But how much money will be made with Star Wars themed products this year?
Lenovo, BTW is aware of Laser scanning projection, and there are good reasons to suspect strongly they're connected with MVIS, but there's nothing definite yet. (Check Lenovo Smartcast at IFA)
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