Robert Scoble just posted this. This is a great story about what can happen to a company (what WILL happen to MicroVision) as it transitions from being a relative unknown to a known entity.
There is more at the source.
From Bloomberg
The relatively unknown robotics toy company Sphero had been making little remote-controlled balls for years. It's purely coincidence that the toys looked just like BB-8, an adorable little droid in the upcoming movie, Star Wars: The Force Awakens.
"We already were changing the way people interacted with robots," said founder Adam Wilson. "This changed the way the world saw robots. It really did change everything. We could never have seen this coming like that."
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