SONY's first projector engine with MicroVision technology I see mainly as a "proof of concept" for portable use -- standalone, perhaps in tablet computers or as an attachable accessory. When it's been used up that way, that same engine will have application in Auto HUDS, and digital signage, such as the kinds of digital signage and shopper tools they're talking about in this article.
I work pretty hard to objectively focus on what is going on. So far things aren't outside the parameters of what I have expected. For my first assessments of a situation, I assume that the parties involved have reasons for what they are doing, and that what they are doing makes sense based on those reasons.
From TechRadar
Visualisation technology has the potential to drive innovation across all industries, however, the retail sector has a number of use cases which give a whole new meaning to the pastime of window shopping.
Since the dot com boom retailers have clamoured to get their businesses online to expand their addressable market. In recent years, retail has undergone a revival with even the most tech-savvy companies like Apple, Microsoft and Samsung all standing up bricks and mortar stores to garner the benefits only a retail environment can bring.
"Virtual reality has the potential to combine incredible retail experiences with the comfort and price advantage of online shopping," Pernar says. "There's endless potential in creating virtual reality retail spaces that would be too costly or outright impossible in physical reality."
For example, 3D scanning customers and recreating virtual reality versions of items like garments that are based on the same patterns given to a tailor enables shoppers to see a VR version of themselves walking up and down a runway wearing a virtual dress they are thinking about buying.
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