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Tuesday, March 15, 2016

PlayStation VUE Live OTT national Rollout

Interesting timing for this, and great stuff!

HDGuru

The market for over-the-top delivered live pay TV services continued to evolve over the weekend as Sony revealed that its IP-delivered PlayStation Vue multi-channel video service is now available nationally.

The news of the service, which will limit availability of local live TV channels in most of the new areas, comes just a few weeks after AT&T’s DirecTV revealed plans to expand its direct-to-home satellite TV service with a multi-tiered IP-delivered version targeting homes as well as mobile devices.

In addition to providing live cable TV channels and sports events, the PlayStation Vue service also allows users to record shows to a “cloud DVR” and watch multiple TVs around the house from one account.

Like the forthcoming DirecTV OTT service, PlayStation Vue is not targeting so-called cord-cutters – which is a term used to describe disgruntled cable and satellite TV subscribers looking to drop multi-channel pay-TV services for cheaper alternatives. Instead, they are offering more flexible and more robust OTT solutions for live TV viewable on TVs as well as mobile devices.


All of the services are offering customers greater flexibility of choices and new pricing options to traditional cable, satellite and telco TV services. The services also provide an easier path to obtaining live TV channels on mobile devices and PCs in addition to traditional TV sets.

Sony’s PlayStation Vue service, which will now expand from 7 to 203 TV designated market areas, will include bundled channel tiers either including or excluding local live TV stations, indicated as “full” or “slim.”

The PlayStation Vue slim packages start at $30 per month. In place of live local TV, they offer on-demand next-day access to Prime Time content from ABC, NBC and Fox. CBS programming is not included at launch, but is expected to be added in live and on-demand versions in select markets later.

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