Augmented Reality is ready to grow like crazy!!
Virtual and augmented reality is expected to become a $120-billion industry by the year 2020. Blippar is part of that remarkable growth projection. With an app, it's using AR to get consumers to engage with products around them in a way we've never seen before. People can 'blipp' items they're interested in, from the suit on that stranger you just passed, to the coffee your friend just brewed. The app will unlock interactive digital content that's both useful and entertaining. This year, Bloomberg included Blippar on its list of top UK Business Innovators. Bloomberg TV's Anthony Lacavera speaks to the company's COO Danny Lopez. (Source: Bloomberg)
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