Worrying Trend in Apple Products

Slight improvements don't increase sales by all that much, if you're an Apple stockholder, that should worry you.

When a smart phone company can offer a truly new and innovative useful feature, people will flock to it. 

...all they have been able to offer lately, is slightly better, slightly different..




Business Insider

• The new Apple TV is indeed faster and snappier. This is probably the only thing I really like about it.

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In the case of the Apple TV, it feels like newness is prioritized over usefulness and intuitiveness. But "new," in the Apple TV, only means slight improvements, with few meaningful innovations. You can draw parallels to Apple's other recent products:

The iPhone 7 is a modest update from the iPhone 6s, which is a modest update from the iPhone 6. The differences between the iPhone 7 and iPhone 6? It's water-resistant, its cameras are slightly better, and it shows a slightly wider color gamut.

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The iPad Pro is basically a bigger, faster iPad. The only ways in which it's more useful than other iPads involve optional accessories you'd need to buy: 

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If you're noticing a trend here, it's that Apple's newest products do offer some basic improvements, but are still loaded down with their own respective issues — again, it feels like newness is given priority over usefulness.