I don't know if this is what was intended when Oculus was purchased by Facebook, but it does look interesting, and will probably have some popularity.
Augmented is going to be more popular, because it won't replace your surroundings and isolate you from the people you're with.
Rooms and Parties are significant steps for the Oculus ecosystem for a few key reasons. The first is that they finally put your friends list to better use. Since launch, the Oculus Home friends list has been evolving toward usefulness. Oculus Rift owners have been giving their buddy list a workout with the addition of more and more multiplayer games, but these two new social experiences are some of the biggest use cases yet for your friends on Gear VR.
It also seems that Oculus and Facebook are in an active state of iteration with their social platforms. Oculus Social released with a few things to do (trivia, social theaters, etc.) but that platform has largely stagnated since release. The feature overlap with Oculus Social and Oculus Rooms leads one to believe that Rooms is the new poster child for pure social interaction on the Oculus platform.
Parties is also the first time Oculus and Facebook are allowing their customers to user a VR platform as a general communications tool. Third party creators like AltspaceVR have been doing this for a while now, but this is the first time that the folks in Menlo Park are taking a similar approach.
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