Virtual Retinal Display

Business Wire, Virtual Retinal Display

Americas: largest VRD market

The Americas accounted for almost 92% of the global VRD market in 2016, followed by EMEA. The US is the leading country in the region, followed by Canada. The US is expected to continue to be a leading technology provider due to the presence of companies such as Avegant, Magic Leap, and MicroVision. As the technology is new, these companies will try to capture the American market first, then later try to penetrate the other regions. So, for the next five years, the Americas will be the dominant region for VRD devices. There are several projects related to smart glasses and HMDs lined up, and there is a huge demand for AR technology in the US.

Sunil Kumar Singh, a lead analyst at Technavio for displays research asserts, “The Americas is also one of the earliest adopters of AR, and there are a number of apps being developed for iOS and Android. This gives good potential for VRD technology providers such as MicroVision to penetrate the Americas.”