Sprint Bundling Hulu

Another reason I'm looking forward to the Voga V

CNBC

Sprint will offer its unlimited data plan customers free subscriptions to the streaming service Hulu, the companies said on Wednesday, marking the latest move by a U.S. wireless carrier to bundle content with mobile service.

Under the agreement, Sprint's unlimited plan, priced at $60 a month for a single line, will cover Hulu's $7.99 a month basic subscription. The No. 4 U.S. wireless carrier is also working on plans to offer Hulu's $39.99 live TV streaming service to customers next year, potentially at a discounted price, said Allan Samson, senior vice president of marketing at Sprint, in an interview.

U.S. wireless carriers are seeking ways to provide content to win over customers in a saturated market. In September, T-Mobile said it will offer free subscriptions to Netflix with its unlimited data family plans.

AT&T, which is in the process of buying Time Warner for $85.4 billion, has already started bundling the premium channel HBO with wireless service. Earlier this year, Sprint tested a promotion with Dish Network's streaming service Sling TV in Chicago and Atlanta.