New Video and Image compression format

Pretty nice setup for us. The Apple iPhone X has weak sales. (seriously, are emoji movements worth another $500?)

The market is desperate for something new, and even though there isn't much that's new, and the price differential is $500 -- they're still selling 30 Million units.

The market for consumer electronics is huge. Having the next new thing that provides a feature that people want (bigger screen) is a great place to be.


If you're checking Microvision out for the first time, check here.... 


CNBC

U.S. stock index futures pointed to a mostly lower open Tuesday as shares of Apple dropped in premarket trading.

The iPhone maker's stock fell more than 2.5 percent in premarket trading following a report from Taiwan's Economic Daily, citing unidentified sources, that Apple will slash its sales forecast for the iPhone X by 40 percent in the quarter to 30 million units.

Viaccess -Source

Back of an envelope calculations suggest that Apple’s move to HEVC alone might shave 1.87 exabytes off total monthly traffic. While that is under 4% of the monthly projected 49 exabyte mobile monthly total by 2021, if widened out beyond the Apple ecosystem, then the relief on the network becomes even greater.

Of course, there are potential barriers to that. Firstly there are other codecs available. Google has its own next generation codec in VP9, but VP8 never caught on in the market when measured against H.264. VP9 has issues, especially with regard to a still floating final specification. There’s also AV1 to consider, an open, royalty free codec currently in development and due to be completed by the end of this year. Secondly, all of the next gen codecs have a greater computational cost associated with them, though, at the operator end of the equation, that is precisely the sort of reason that cloud-based encoding has become so popular in recent years.

Consumers will be delighted to see the amount of storage they need for media on their devices halve almost overnight, and there are even positive implications for people trying to creep under data caps. But for an industry trying to reconcile the demand for video streaming services with the strains on the infrastructure currently in place to deliver them, it is potentially even better news.