...especially on the NFL...
This is good news, it tells us these companies are all in on the space, will be competing for market share, and will shout about their new features.
BroadcastingCable
As the holiday shopping season closes in, we took a look at TV advertising trends surrounding a hotter-than-ever product category: smart speaker/displays for the home, and in particular the Amazon Echo, Google Home and the newest to market, Facebook Portal.
Data from iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs, reveals an interesting common strategy: these advertisers are more likely to spend big but air fewer ads than other top-spending brands — in other words, they’re making premium TV ad buys — and all three had the biggest budgets allocated to the NFL.
No comments:
Post a Comment