While everyone is focused on Hololens, I just remind myself that there's a lot of room in Augmented Reality that is beyond Hololens. The makers of those systems will be looking for the best display.
There's another company that has a lot of patents that mention MicroVision.
Remember they're getting developers to create AR content BEFORE they have a specifically AR device to use to do it.
AppleInsider
Cook claimed he's "never been more optimistic" about where Apple is going, according to Bloomberg. The company saw a rough December quarter in which iPhone sales fell 15 percent year-over-year, and most analysts don't expect them to resume growth until this fall's models ship.
The executive didn't elaborate on what future products he meant, but Apple is known to be working on an augmented reality headset and self-driving car technology. Both are potential gambles, given intense competition in the autonomous car space, and the absence of any affordable, mainstream AR headsets. Products like the Magic Leap One and Microsoft's HoloLens have so far targeted niche audiences like businesses.
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