Britecell Samsung Name Trademark

This is an interesting new trademark name, and it's connected to SONY. Another place to watch closely. They admit that they don't know what it is. 

I admit that I don't know what it is, but BRITECELL would be one of the names I'd pick for a cell phone with a projector.

Phone Arena

Next in line is another set of Galaxy S7 camera rumors - it was recently brought to our attention that Samsung had trademarked the word BRITECELL for its future phone cameras, and is also in talks with Sony to obtain the ultrafast camera sensor that made a cameo in the new Xperia Z5 trio. That's not all, though, as it became known last week that Samsung is prepping a 12 MP shooter with large 1/2" sensor size, breaking away from the megapixel chase for the sake of quality low-light snapping. We hope that Samsung is planning some of these sensors for the Galaxy S7, of course. For more on last week's most interesting news, flip through the slideshow below.

From PhoneArena

Now, this patent might be related to the new 20 MP sensor, as Samsung lists it with a RWB color pattern for enhancing light sensitivity, and improving the signal-to-noise ratio in low-light conditions, hence the term "BRITE." Given that Samsung still uses ISOCELL to describe the 20 MP sensor, however, BRITECELL might be related to something totally new and yet-unreleased, rather than the new RWB pattern. Yesterday, Korean media spilled the beans on an alleged 12 MP sensor developed by Samsung, which will sport a large 1/2" surface area, allowing for huge pixels that collect more light, instead of mindlessly chasing the megapixel count, with an ever-decreasing pixel size as a result. 

GSM Arena


Now that the word is out that Samsung might be going in a whole new direction for the Galaxy S7's camera, sources have dug up a patent filing that all but confirms the rumor. What could BRITECELL possibly mean, but a rather obvious word play on "bright" indicating a sensor with low light shooting capabilities, just like we'd expect from a 12MP type 1/2" imager.

And we know it's a sensor that the trademark defines, because Samsung's current lineup of smartphone sensors is called ISOCELL. That, and also the fact that the patent docs contain the words "image sensor for mobile phones".