Disney to create Content for SnapChat

More about the ecosystem for PicoP success.

Portable - Short - Good content -- supported by advertising.

That's perfect. (And it's not dependent on any particular platform.)

With this, and carrier specific video content (free to the users of the particular carrier.) the ecosystem is primed and very ready to use PicoP when it's available.


Reuters -- more at source.

The Walt Disney Company’s U.S. television arm will create shows for Snap Inc’s Snapchat, Disney announced on Wednesday, in Snapchat's latest deal with a major U.S. media company.

Financial terms were not disclosed.

Snap, which is preparing for next year's initial public offering, has signed a variety of advertising and content agreements this year with Viacom, Comcast’s NBCUniversal and Time Warner Inc’s Turner Broadcasting System Inc.

Media companies such as Disney partner with Snapchat in an effort to reach the type of younger viewers the social media company targets, which increasingly eschew traditional television. The two had previously worked together for a special Live Stories, a Snapchat feature that curates user-submitted photos and videos tied to a specific event, around ABC’s broadcast of the Academy Awards in February.

Unlike in Snapchat's other deals with media companies, where any ad sales responsibilities would be shared across both companies, Disney will control and sell all advertising for the shows it produces for Snapchat.

Snap Spectacles, Battery life, Porn & What makes a big company.

So many people worry about battery life in mobile devices -- when PicoP is used.

I don't. 

I think that the vast majority of mobile projector use is going to be periods of ten seconds to ten minutes.

Young people are going to share "Snaps." We'll share pictures with each other, maybe take in a short show.  When it's a longer something we'll be somewhere that can be plugged in -- or we'll carry extra batteries with us.... many of us do this already. (A "AA" battery sized backup can almost double the endurance of a phone.)

And what are people doing with Snap Spectacles? What a lot of people thought they would be. (Shocker. Never bet against the production or delivery of porn.)

Snapchat is also working on an IPO that would have it valued at $25 Billion. Even if they miss that by a wide margin (say by half) they're still worth a lot. 

Which is worth more? a bunch of shots of ten-second moans or a ubiquitous way to share video, augment reality and make driving safer?  (just in case you're curious, at HALF of Snapchat's target, 12 billion Microvision's shares would be worth $240 each.)




Mashable  -- more at the source.

Sextacles: How Snapchat's new Spectacles are being used in the sack

There's more than one type of a toy in this world, however, and there's one Spectacles use case we're not yet seeing, at least not publicly: Spectacles as a sex toy. 

Of course, behind closed doors, it's already happened.

"It was the first thing I thought as we were waiting in line," said media entrepreneur Rachel, who bought a pair from the first popup shop in Venice Beach with the guy she's seeing. (Names of users have been changed by Mashable at their request for privacy.) 

Rachel's not alone. Financial analyst Richard was interested in filming himself in the act with a recent girlfriend. He saw the perfect opportunity, when he got a pair of Spectacles from the shop in New York.

"It seemed easy, and better than a phone," he told Mashable. "I liked my point of view instead of a side table, because it feels more authentic. I was there, and this is what I'm seeing, and I remember what I was feeling when I re-watch the videos."

Snap will soon be a big, public company, but not that long ago it was just an app commonly associated with sexting. Its foundation in disappearing messages—the once-unique feature that made Snapchat a must-have—made sending naughty material seem less risky, even if it's with a complete stranger. And sure, Snapchat's built out their product to appeal to different users, in different ways, via the news-focused Live Stories and publisher perspectives on Discover (which is a Mashable partner). But by releasing a physical product like Spectacles, Snap Inc. has repositioned itself as a lifestyle tech company. And with this comes the potential, of course, for innovations in sexual pleasure and fun. 

Wall Street Journal

Snapchat Parent Working on IPO Valuing Firm at $25 Billion or More

How SnapChat could justify a $25 Billion Valuation

The valuations page will be getting an update soon, but I've often based my view on 10% of worldwide annual smartphone sales. (1.4 Billion sold last year.) I need to up that somehow for near-eye displays and 3D scanning. (The outlook keeps getting better.)

10% of the 1.4Billion smartphones is 140 Million -- more than the 60 million daily users of SnapChat.

If we do a straight market-cap comparison of MVIS to something that has sold tangibly in the recent past, like Oculus Rift -- Microvision, in my opinion has a far superior product, more useful to more people in wider markets -- that sold for 2 billion in cash... could we see market cap valuations like $25 Billion? [ Different chapter of the same story? ] I think absolutely we can, which is why I am holding tight to my position.


Yahoo News

It’s official: Snap Inc., the parent company of Snapchat, is going public in an IPO that could value the company anywhere between $20 billion and $25 billion.

To be sure, it’s a landmark moment for the photo-messaging app, which cofounders Evan Spiegel, Bobby Murphy and Reggie Brown launched just over five years ago and now attracts over 60 million daily active users. But is Snap Inc. really worth as much as $25 billion?

One need look no further the top line of Snap Inc., whose main product involves sending self-erasing photos to your friends. Earlier this year, leaked documents revealed the startup expects to generate between $500 million and $1 billion in revenues in 2017, a healthy figure backed by third-party digital research firm eMarketer. Indeed, eMarketer expects Snap Inc. to make $935.5 million next year, up from $366.7 million in ad sales in 2016.

“The revenues are really good quality revenues,” explains Li, who views a 20 to 1 ratio of valuation to revenues as solid. “These are brand marketers who are saying, ‘Hey, they are shifting brand dollars — real brand dollars on other parts of the budget — to Snapchat.’ More than anything else, because people are engaging with them, it is also a way to tap into something that is completely private as opposed to Facebook or Twitter.”