SONY: Bigger, without getting bigger

This is from an article about the recently released C5 Ultra. I think it contains SONY's marketing language for devices with PicoP inside.

At RtnAsia

“We made it bigger without getting bigger,” said Sony on the official announcement of the C5 Ultra.

With Xperia C5 Ultra, we’ve managed some smartphone magic. We’ve managed to maximise the display without adding bulk to your phone. With a wafer-thin bezel, Xperia C5 Ultra is almost all screen. Together with a cool aluminium frame and an ever so slightly curved back, it’s a smartphone that feels as good as it looks.”

Read more at http://rtn.asia/t-t/14556/monster-sized-sony-xperia-c5-ultra-available-in-india-at-price-of-rs-29k#2aEAgi4C4KOAE7oA.99

Sony TV partnership with Xiaomi

There are obvious reasons to watch Sony closely when watching Microvision. 

Xiaomi is also an interesting company to watch. 

Xiaomi is a rapidly growing smartphone company in an outstanding target market for PicoP. Xiaomi is a very innovative company in both technology and business practices. 

Their business practices will allow them to incorporate new technologies with less risk to their business than many other companies.

Xiaomi could be an awesome early adopter of Microvision's PicoP technology, and it could be a raging success in China and India where Xiaomi has a market in place.



Xiaomi:
7 Lessons of Xiaomi
Understanding Xaiomi's Marketing Strategy



Xiaomi & Sony from GizmoChina (full article here.)

Xiaomi has emerged as one of the biggest and fastest growing company not only in China, but across the world. This fact becomes clear as Sony gave Xiaomi a hand of partnership. As stated by the Ta Kung Pao website located in Hong Kong, the recent partnership of Sony Visual Products and China’s Xiaomi Technology will fare well.

Considering Sony’s relatively good standing in the Chinese market, and the Chinese market’s influence in America, Sony’s venture has been a wise and expected step. However, with this endeavour, Sony will now have to differentiate itself from foreign competitors.

In addition to Xiaomi, Sony has also joined hands with other Chinese corporations Baidu, Wasu TV and Duomi to offer video and photo content via cloud services as well as content portals for Sony.

This Sony-Xiaomi partnership will also be beneficial for Xiaomi and we must say that people at Xiaomi know how to move ahead in this business world.