Google Smart Screen Walkthrough
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These tech giants' next big market focus is the home, and we're still in the early stages of this gold rush. Right now, Amazon still has a slight advantage because it was an early mover with its Echo devices, and its smart speakers remain an easy and natural way for consumers to buy products from its website.
Google is gaining ground with its Home and its Nest devices, but Facebook's Portal could hit a roadblock, given that users may have had their fill of Facebook-related privacy fiascos.
This market will be worth $138 billion by 2026, but the bigger opportunity for each of these companies is to lock users into their ecosystems, and then sell more ads or, in Amazon's case, more products.
It's clear that all three companies are looking to connected home devices to help them increase their interactions with users -- and if they do that successfully, it'll lead to more sales across their businesses.
New Technology Led by Displays
“I have been in CE for 30 years and there is nothing more exciting than the smart home. There has never been a category that I was so skeptical about that I am now so bullish about,” commented Baker. “Smart home is great but when all these other products are connected, it is even more exciting.”
While some integrators have soured on selling displays due to the lack of margin, Baker noted that display technology will continue to evolve and presents a strong opportunity for integrators.“The TV is not going to sit in the family room and not be connected to a bunch of other devices. It is just not going to happen,” he said, citing health and wellness is a great example of connectivity to the displays.
He specifically believes Amazon will make a big push into display connectivity because it does not have a cell phone play.
Baker believes the changing form factors of TVs – rollables, transparent and high design – will be a big new trend led by MicroLED, OLED and 5G TVs that direct stream signals (he dubs that category as Devices as a Services (DaaS))
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The growth is primarily going to be driven by online spending. He noted that 6 percent of consumers are spending 75 percent of their disposable income online, but 40 percent of consumers still spend less than 10 percent of their disposable income online
“Online has not peaked at all. There are huge dollars coming,” he noted. “We are headed into a historic period of growth. We are at cusp on awesome new products.”
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