Thursday, December 31, 2015

Augmented Reality's Future

Some interesting insight on who will benefit the most from Augmented Reality.

Microvision leads in augmented reality. The linked article explains why retailing will be one of the big early adopters -- and how AR will reach the masses. (It will be extremely useful in many industrial applications, but those will have a very limited audience.)

From   (way more at the source)

By 2020, augmented and virtual reality market will be worth $ 150 billion. Google, Microsoft and Facebook have already made large investments in AR solutions; still, some experts fail to predict where the market is actually going. There are several industries that will benefit from AR applications, including healthcare, tourism and entertainment. However, it is retailers who’ll be the first to hit the AR jackpot.

Augmented Reality is the integration of graphic content into live videos or user environment. AR apps for smartphones and tablets analyze web camera or GPS data to provide users with relevant content. The technology was first implemented by Boeing who used AR-enabled hamlets for complex wiring and (later) staff training. By 2018, the number of augmented reality users is expected to reach 200 million.

Augmented Reality Solutions Impact Shopping in 3 Ways:


There are several examples of great augmented reality apps used by shops and restaurants. Yihaodian, China’s largest online grocery store, built over 1 thousand virtual shops in various public places. The stores are only visible to customers who download the Yihaodian AR application; once you’ve chosen the goods, they’ll be delivered directly to your home. In 2013, Yihaodian moved over 250 imported items; this year the store set a Guinness record, selling 2 million boxed of milk in less than an hour. 

A clever AR strategy was implemented by Tokyo Aquarium; their Penguin Navi app integrates cute penguins into smartphone/tablet cameras to navigate visitors. With the introduction of Penguin Navy, the Aquarium’s attendance increased by 152 percent.

Virtual reality ready for CES

Lowes Holoroom -- if any readers are near any of the participating stores, I think everyone would enjoy your report about it -- send in your impressions!

Wednesday, December 30, 2015

Chinese Phones to hit US / Phones are TVs

Tech that will change your life in 2016

From the Wall Street Journal --- The below straight from the article.

Chinese Phones Hit the U.S.

Chinese smartphones are big globally, but little-known to U.S. shoppers obsessed with Apple and Samsung. In 2016, expect Chinese brands that don’t just undercut on price, but bring features from China’s thriving mobile culture. Huawei, the world’s third-largest smartphone maker, made the $449 Nexus 6P and has declared its intention for a U.S. launch of its flagship Mate 8, which also has a metal body, fingerprint scanner and large battery. Letv, a brand created by known as the “ Steve Jobs of China,” is also poised for a big U.S. splash. Then the ball’s in the court of the enormously valued startup Xiaomi, which has downplayed U.S. launch plans.

How to get ready: If you’re on the fence about buying a new Android phone right now, hold off. At the very least, don’t sign a service contract that ties you to a handset.

from a different wsj article...
Phones are TVs -- (Why we're jealous of Chinese Smartphones)

In China, phones aren’t second-class citizens when it comes to watching shows and movies.

The best stuff is mostly available to stream online. China’s historic challenges with protecting intellectual property have helped the market invent new business models for media. Services like Youku Tudou, iQiyi and Tencent Video convinced many piracy-stricken content owners to join, rather than fight, the demand for online video by making it legitimate and getting paid for it through video advertisements. If you pay, you watch without ads.

Chinese can legally watch recent episodes of “Game of Thrones” free on a video site owned by Tencent, though censors make it considerably less exciting than what Americans see on HBO.

Now China’s online video services are even producing 360-degree virtual reality shows designed for the mobile world. We’re not holding our breath for U.S. TV producers to invest in a VR version of “The Big Bang Theory” anytime soon.

Monday, December 28, 2015

Cicret Bracelet -- into production

I will admit that I am still dubious of this concept - at least how it has been shown. Cicret has been featured here before -- and there was enough to point to MicroVision to create almost certainty that it's MicroVision inside. (Here is the dot-connecting about the prototype)

What is additionally interesting is the wearable project from A-su (I didn't make up the name.) 

"We have successfully :
- managed a motion sensing system on the forearm to work
- distorted the picture from the pico projector
- put these two key features all together and sourced all the miniatures needed

All these items are now on the market and can be purchased. We started discussions and partnership with the biggest manufacturers in the world.

Most of all, we are working with two renowned US design offices. They have well knowledge and skills to produce a working sample of the Bracelet. Thanks to this collaboration, we now have 2 quotes with the timeline, dates of production and detailed costs in order to create the first working samples. We will be able to launch the presales and start the delivery of the Cicret Bracelet."

They're working with us.

Two ex-Apple employees are in our executive team. Thanks to their skills and expertise they are of great help in getting the best components like the pico projector and solve all industrial issues.



Managing Partner & Business Development

30 years + Global Operations, Mfg. and Procurement experience. Served as a C Level executive at AppleInFocus, and most recently, Intelligent Energy. Has built and led product introduction and supply chain teams in Europe, USA and Asia. (Also worked for MVIS – pico projector industry).

Thursday, December 24, 2015

The Transition from Unknown to Known.

Robert Scoble just posted this. This is a great story about what can happen to a company (what WILL happen to MicroVision) as it transitions from being a relative unknown to a known entity.

There is more at the source.

From Bloomberg

The relatively unknown robotics toy company Sphero had been making little remote-controlled balls for years. It's purely coincidence that the toys looked just like BB-8, an adorable little droid in the upcoming movie, Star Wars: The Force Awakens.

"We already were changing the way people interacted with robots," said founder Adam Wilson. "This changed the way the world saw robots. It really did change everything. We could never have seen this coming like that."

Wednesday, December 23, 2015

Apple has "Little Left in the Tank"

I've been seeing many reports of Apple downgrades. The theme among the downgrades is that Apple has nothing new to offer.

This, of course is good news for MicroVision with SONY -- because PicoP is clearly something that can be a something new that Apple could include with their biggest money-making product - the iPhone.

The PicoP laser projector is a something new that can be incorporated in smartphones that would be the "something new" that phone companies are desperate for.

That Apple releases "force touch" and every other smart phone maker follows quickly is a sign of things to come with the next major mobile phone innovation. I think the public response to laser projection from smart phones will be very positive.


Apple Inc. (NASDAQ:AAPL) gets more than 60 percent of its revenue from the iPhone, and it has built one of the largest businesses of modern times on the back of the device. The wheels are, if Wall Street research houses are to be believed, about to come off that particular cart. Apple stock has suffered as a result, and many are wondering what Tim Cook and his team is going to do next.

That leaves Apple with a quandary that he seems to think is best solved by splurging cash on a buyout. The report was widely covered for looking, once again, at the possibility that Apple might try to buy Tesla Motors Inc (NASDAQ:AAPL).

Tuesday, December 22, 2015


I have scraped the following content to be sure I don't lose it. 

It seems highly likely this is related to (or the same as) the Qualper/Viewsmart devices.

Thanks to the champion sleuths at Yahoo Message board (They're better at me for finding interesting Chinese things!)

LTV KAM on Sale at TaoBao

Below article at PConline (Translated by Google Translate)

Pursuing the ultimate test new mini portable mini projector LTV Kam

2015-11-27 11:18 yaojiaA +

[PConline evaluation] in the pursuit of the mini of the road, the current technology products never gave up.But the ultimate impact of the mini is communication with users, product features for the mini sacrifice functionality, can be improved from the aspect of it is easy to carry.

PConline projector channel recently received by the new Jin LTV songce latest portable mini projector, this phone with the size of the product and be able to change what kind of innovation.

Pursuing the ultimate test new mini portable mini projector LTV Kam

Guangdong Kam Optoelectronics Technology Co., Ltd. launched a high-resolution MEMS micro laser projector. The projector uses a MEMS laser projection of this new technology, compared with the traditional projector market with DLP technology to achieve smaller, sharper image, no focus, and other advantages. Since the projection module uses MEMS micro laser technology, greatly reduced the volume, the whole size is only 130 × 62 × 11.5mm (one iphone5 size), the resolution has reached 1920 × 1080 (comparable US-class home projector). In this size class, yet there are similar products on the market, it can be said, the new Jin photoelectric portable projection products has added a new landscape.

First, let us look at what is MEMS micro laser projection technology.This technique is the use of MEMS technology, the laser light emitted (R \ G \ B) three primary modulation good composite IPL, with micro-electromechanical systems control is reflected off the lenses, progressive scan point by point out a complete picture, enabling projection technique. Using this technology projection, simple structure, the optical path loss is small (about 3% of the loss), low power consumption, wide range of colors, contrast, high resolution and do not focus. The technology industry generally optimistic projection for a portable micro-investment, vehicle HUD display applications.

Jin photoelectric launch of this new product, the MEMS micro laser projection technology advantages and Android combined, expanding the scope of application of the product. Whether it is the Internet, watching videos, or games, users can enjoy a large screen showing visual satisfaction anywhere. This product has built-in lithium ion battery, which can meet three hours of playing time, so there are plenty of outdoor time.

New Kam LTV is also a home theater entertainment center comes with Android 4.4.2 system, 8GB memory, built-in WIFI connection, Internet, games, videos, music.

New Kam LTV user-friendly display anywhere, bring a more efficient office experience, with audio-visual and office dual-mode, freedom efficient switching, preset big-screen version of WPS, from office mode interface to open word, excel, ppt and other kinds of office software, concise, quick demonstration.

New Kam LTV hit "more portable, more intelligent", weighs only 180g, multi-screen connectivity, DLNA, Miracast, Airplay and other multi-channel technical support, comes with Android 4.4 system, 8GB memory, built-in WIFI connection.

New Kam LTV provide the most advanced MEMS micro laser modules, supports high-resolution wide gamut 1080, no focus, life is stronger.

New Kam LTV thickness of only 11.5mm, aviation aluminum metal shell, solid body, grip and use the experience even more dexterity, fine achievements sturdy body.

Configuring the independent stand, user-friendly screen to enjoy stable performance anytime, anywhere.Tripod easy to install, use and flexible.

Products from the point of view, there is no external interface (except Power), the product relies on WIFI to provide demonstrations.

We in the following sections of the demonstration effect of the test, for this series of "more portable, more intelligent," the slogan of the product, in the actual demonstration effect will be? Wearable displays

There's more at the source, linked above.

“Often overlooked is the whole human-machine interface. That’s the biggest problem,” said Bharath Rajagopalan, general manager for business development and marketing at projection display maker MicroVision Inc. of Redmond, Wash. The company’s laser beam scanning technology can be incorporated into augmented reality products, including head-up and retinal scanning displays.

“We’ve been ready for a long time,” 

Rajagopalan said of the company’s decade-old augmented reality technology. “We have good, sharp text. It’s very crisp, very readable, very high contrast.” 

Originally developed for the military, MicroVision’s lightweight head-worn displays deliver images that appear to the user as though on a see-through computer screen – thus a technician can view instructions on jet engine repair while performing the task.
Originally developed for the military, augmented reality technology allows information to be displayed and shared outdoors.
Originally developed for the military, augmented reality technology allows information to be displayed and shared outdoors. Photo courtesy of Applied Research Associates.

What’s needed in addition to a quality display is infrastructure, according to Rajagopalan, which includes access to data, sufficient computing power and the right software.

The payoff for getting the display and wearable package right has the potential to be big. Juniper Research Ltd., a Hampshire, U.K.-based analysis firm, predicted the wearable market will grow from its present value of a few hundred million to $80 billion by 2020. The firm expects over 3 million augmented reality smart glasses to be in business use by 2018; consumers will be slower to adopt the technology.

Steffen Sorrell, senior analyst at Juniper, noted that complex wearable augmented reality applications need a large field of view with high pixel density, and that the display must respond with an update latency of less than 20 milliseconds. For augmented reality, compromises in display performance or bulk are not acceptable, according to Sorrell.
A laser scanning projection system by MicroVision.
A laser scanning projection system by MicroVision. Photo courtesy of MicroVision.

I will attend CES -- UPDATED

I will be attending CES.

This post will be a list of exhibitors I intend to visit. If there are any you notice that I should visit, but do not have on this list, please use the contact form and give me a heads up. 

Still working on it but would appreciate any thoughtful input.

The yellow highlighted companies are those that MicroVision has known connections with (past or present) 

Personal Show Plan Exhibitors 

Mitsubishi Electric
Pioneer Electronics (USA) Inc.
Daimler AG (Mercedes-Benz - A Daimler Brand)
Ford Motor Company
2302, 71517
Volkswagen Group of America, Inc.
3506, Westgate Hospitality Suites, Westgate Hospitality Suites 2, Westgate Hospitality Suites 3, Westgate Hospitality Suites 4, Westgate Hospitality Suites 5, Westgate Hospitality Suites 6
Magna International
4327, Zeno 4609 Panasonic
9808, N243, N245, N247, N249 Ericsson
10433, S215, S216 Optoma Technology, Inc.
ASU Tech Co. Ltd.
Haier America
Vuzix Corporation
Sony Electronics Inc.
14200, 26223
Shenzhen CRT Projector Co., Ltd.
Osterhout Design Group
Lumus Ltd
Shenzhen Senbiz Industry Co., Ltd.
InvenSense, Inc.
Xi'an Christal Pixel Optoelectronics Co., Ltd.
Shenzhen Telstar Co., Ltd.
Tianjin SharpNow Technology Co., Ltd.
HTP (Suzhou) Optoelectronic Technology Co., Ltd.
Remote Eye s.l.
80748page3image3496 page3image3656 page3image3816 page3image3976
Realmax Technology Limited
Beam Labs
ImmersiON-VRelia, Inc.
Celluon, Inc.
DeePoon LLC
82822, 82823 AOL Inc.
Aria Hospitality Suites, Aria Hospitality Suites 2, Aria Hospitality Suites 3, Bristlecone 4, CS-105 Sharp Microelectronics of the Americas
C205, C206
Sony Electronics Inc.
Lido 3001A, Lido 3001B, Lido 3002, Lido 3003, Lido 3004, Lido 3005, Lido 3006, Lido 3101A, Lido 3101B, Lido 3102, Lido 3103, Lido 3104, Venetian Palazzo Hospitality Suites
Alpine Electronics
N101, N102, N103, N104, N107 Advanced Micro Devices
San Polo 3402, San Polo 3403, San Polo 3404 

Sony Electronics Inc.
Suite 30-111
71120, Suite 31-211 
eyeSight Technologies
Suite 31-224
MicroVision, Inc.
Westgate Hospitality Suites 2, Westgate Hospitality Suites 3 Verizon Digital Media Services
Toscana 3601, Toscana 3602
MediaTek Inc.
Toscana 3604, Toscana 3605, Toscana 3606, Toscana 3607, Toscana 3608, Toscana 3609, Toscana 3610
Verizon Wireless
Toscana 3705
Venetian Palazzo Hospitality Suites
Sharp Electronics Corp.
Wynn Encore Hospitality Suites 

Sunday, December 20, 2015

China Sankei Shumbun - MEMS projector phone (New Product schedule)

Article at Source (Original Source)

From Hexun - sourced by China Sankei Shimbun

This article was referred on the Yahoo Finance MicroVision message board.

I will re-state once again, that although I am very confident that this is about PicoP we haven't received confirmation yet!

The new appearance of this product means that the smart phone screen boundaries have been broken. Unprecedented science and technology combined with the user opens a new human-computer interaction. Users can use this mobile phone project a large virtual touch screen on the desktop,
Shanghai Pu Optoelectronics Technology Co., Ltd. is responsible for the whole person in an interview with reporters, he said: "Now if you have a MEMS micro laser projector mobile phone, you not only have a powerful and smart phones, but also has a home theater, 100-inch The giant screen that you can use anywhere, it can link with Bluetooth audio system can also be a wired connection. With it, you can become a white wall screen, a mobile phone can carry personal private theater.

This paragraph is something we have been waiting for. I've divided it into understandable pieces. I read this as THREE different products scheduled for 2016. 

  • A PicoP powered television (knew this one would happen!)
  • "micro laser lights" (I'm not sure what they mean here.)
  • micro-laser outdoor advertising.
The TV set would be an enormous market, as would outdoor advertising. The minimal power and size of the installation to large screen result will be very compelling! What "micro laser lights" will be -- I don't know.

"The official also revealed that a subversive short focal STB [set top box] will come out in mid-January 2016, and to enter the market, this will replace the current short-focus projector set-top boxes on the market, not only is a projector, and more is a TV set, its powerful features unmatched, it will be a new form of access to the market, available to the general user.

In the future, there will be more new full-P come out, such as micro laser lights is expected in May next year, the micro-laser outdoor advertising will be launched in June next year to enter the market.

Chinese Qualper promo video

This had me laughing while I was watching it. A kind of mixed laughter. I don't know if this is a normal Chinese style for advertising. (Japan had some similar excess) But this is great. Enjoy. 

I'm very confident that this is a MicroVision/Sony enabled product, but I am not certain - yet.

Thursday, December 17, 2015

Qualper Laser Phone

I was away most of the 17th December, so I had a lot of catching up to do when I got back. Thanks in advance to all those who went digging through and searching for the information that is presented here. I'll try and provide a useful summary and collection of that information here.

The Yahoo message board was buzzing with news of a Projector phone. 

PicoP embedded in a phone is our "holy grail" because with it, users can get optimal use of PicoP -- people instantly able to show their own pictures and short videos with each other. 

First: This all seems to be connected to the "ViewSmart" which was to be released in the US on the 15th, but apparently had some shipping problems. We have near certainty that ViewSmart contains PicoP (but no official confirmation as of yet.) 

Viewsmart post 
Viewsmart User manual (from FCC)
ViewSmart Website

Chinese News report on it
News Report 2

Available for sale

Chinese Review (will pull translated quotes later)

Qualper website (Original Chinese) I encourage you to look at this site first, it shows the original layout which looks very good.

A phone specs page from the Qualper Site

Here's the back of the Qualper Phone

And a demo they have. That is a near dead ringer for the MVIS engine we know and love. (I added the MicroVision Gen2 Engine to the picture for comparison)

I'm still waiting on a translation of this from the page: But this is the same resolution claimed by the SONY picop module: (Sony PicoP module at MicroVision Website) From the list of specifications.

And 80000:1 is our official contrast. I believe the 1080 mentioned here is for the picture input. -- again, waiting on a translation.

So, there it is for now. I'm sure we'll learn more soon!

A Note that seems appropriate now: I have a lot of discussions with friends (Joe, Omer, Jason, and others) and they hear from me a lot of things that don't get posted here. For example the chances that any one thing is going to happen. When I was asked directly a couple of days ago by one of them what I thought the ODDS of the Yu Yutopia having a partnered product with MicroVision on the 17th, I put them at 1 in 5. Depending on how you read my posts, it may seem like I had higher hopes than that.

One of the other things that I have discussed, particularly with Joe, is the fact that smaller companies adopting this kind of new tech are going to be out the door with it BEFORE the big companies. They have less to lose and more to gain by trying something totally new.

There was an R2D2 shaped refrigerator that popped up a month or so ago, that has PicoP in it, and we talked about it and decided not to post in our respective forums. We did, because we thought people would think it's not a serious product. I did make the point at that time to Joe, that a small, custom product with a short run is the perfect testing ground for PicoP -- and relatively easy for them to incorporate in a small run, small market, limited edition product. And the company doing that can be nimble.. they aren't setting up a massive production line... so a new component can appear in a place like that early

So, seeing this company, one that is almost entirely unknown. (I didn't know it's name before today) isn't particularly surprising to me. I'm sure there will be a few more. I'm pretty confident about companies like Micromax, OnePlusOne, Gionee, and even Lenovo will probably beat Samsung and Apple to the market. But once Apple and Samsung try to get into this market... they'll come in hard.

Oh, and my interpretation on the odds of this particular thing being MicroVision -- they're better than 90%.

Wednesday, December 16, 2015

SONY Patents & Bollywood

A couple of very interesting patents and commentary from IP Watchdog.

First in this article that made me perk up is the idea that SONY would return to the local distribution of Bollywood movies. That's distributing in India (home of Micromax) and also where they have been testing their seriously miniature tv tuner. Here and Here (Mumbai testing)

It appears they are also getting into leveraging this for advertising -- which also works for us. Maybe they're working on the scary edge of advertising... 

Local distribution...

In motion picture distribution, Sony Pictures India will return in 2016 to the local distribution of Bollywood movies, an area of business that the company first took on about a decade ago before phasing out Bollywood distribution.

From IPwatchdog

Finally, we wanted to explore an invention in the field of broadcasting advertisements to consumers and described within U.S. Patent Application No. 20150326904, titled Incentivizing Commerce by Regionally Located Broadcast Signal in Conjunction with Automatic Feedback or Filtering. It claims a method for digital commerce in conjunction with a digital broadcast by presenting a commercial message with a display device associated with a digital broadcast receiving device if a predetermined condition detected by either a vehicle sensor or a biometric sensor included in an ancillary device exists, generating response information using ancillary data to determine an effectiveness of the commercial message in generating a response and transmitting the response information if a commercial transaction associated with a commercial message is completed. This invention is designed to incentivize digital commerce in response to a major shift in advertising from broadcast television to digital devices like Internet-enabled televisions.

Videos... MPCL1 is awesome.

A couple of videos to see.

The first was referenced on one of the investor message boards this morning. It does a great job showing the clarity of the projected image, the bright colors and focus. (and really cool application.)

The second does a great job showing the range of application for the PicoP engine through the MPCL1.

Monday, December 14, 2015

The Beast -- Is not coming alone. -- UPDATED

Micromax is a company that I have been watching closely.

Micromax is a major innovator, they produce a LOT of new phones and in what I would regard as a relatively forgiving Indian market.

India would be a fantastic first mass-market for PicoP. (Dig through this blog for mentions of India) The demand there for media is huge, and the the country suffers from a shortage of Movie screens. SONY is testing their "tiniest TV tuner" in Mumbai.

So, I have been watching the announcements and teases for this new smart-phone called "Yutopia." It's kind of a prime candidate for PicoP inclusion... but no indications of anything more interesting than it being a super-powerful smart phone until today.

They have teased this device a lot. So, with a launch of this device and something else, it will almost certainly be a companion device -- I see it as though anything completely independent of it would diminish the main event.  ...don't hold your breath, but this is absolutely something to watch this week.

Yu Website with Countdown ( Live announcement?)

The Mobile Indian

Yu Yutopia is set to be launched on December 17.
Micromax's subsidiary Yu will launch another device along with its much hyped Yu Yutopia smartphone.

"The beast just got a company to make things more interesting. Get ready to find out soon," Yu said in its Twitter account and teased a photograph with a message: "Beast is not coming alone."

However, Yu revealed nothing else about the other device that is to be launched alongside Yu Yutopia. Now that could be another smartphone, tablet or just any accessory.

Yu was set to launch the Yutopia last week on December 7 but deferred the launch reportedly due to a patent case between Ericsson and Micromax. Now Yu Yutopia is set to be launched on December 17 (Thursday).

Yu has been teasing various features of Yutopia since months. On the basis of its teasers, the Yu Yutopia is expected to come with 4 GB RAM, 2K resolution based 5.2 inch screen, the powerful Snapdragon 810 octa core CPU, 32 GB of inbuilt storage, metal body, Android Lollipop operating system, 21 megapixel rear camera, an 8 megapixel front camera, dual SIM, and micro SD card support.

Friday, December 11, 2015

Hololens -- Chances looking better

I've been watching Hololens since it was first announced. Occasionally a cool something was posted on the "digging" page and it had started to look like the odds were that MVIS was not included in the device.

A number of comments did surface about the device that the field of view was quite limited, and that while it was really cool, the use of it wasn't as awesome as the video demos made it seem.

So, this recent news that they're pursuing different technologies from the one used in Israel. -- That's interesting. 

If you think through the system, it has some sensors, displays and a computer. That's it. It could be sensors, it could be the display. I don't think there's any chance that it's the computer - Microsoft in Redmond seems to have a handle on that.

So, the next question is: Are there any probable connections between MicroVision and Hololens?

Well yes, there do seem to be: Michael Beard, Scott Woltman

Now, I don't KNOW anything here, but this looks very interesting and deserves to be watched very closely. Microsoft seems to have much of Hololens devlopment as an open secret -- so chances are if MicroVision really will be included in the Hololens device word should get out relatively soon. 

"The layoffs point to a change in the company’s decision towards the pursuit of the Hololens project. Some analysts believed that it might be pointing towards the completion, but the source revealed that Microsoft plans to shift production of the Hololens from Israel to the United States so that it can pursue different technologies from the one used in Israel."

reddit discussion of Hololens change

Opptrends - Microsoft shifts base for Hololens

The development version of Hololens is due out in March of 2016. 


#MadeWithHoloLens  --- see more demos made by Microsoft engineers with the Hololens.

Sunday December 13, 2015 
Microsoft’s HoloLens is going to be one of 2016’s most exciting technologies; it’s a mixed reality headset that puts “holograms” into the real world. After a lot of teasing, Microsoft has allowed developers to start showing off their work on HoloLens apps.

Business Insider

Industrial Purposes: