Friday, August 18, 2017

Soap Dispenser

oops.... using a visual detector didn't work so well. perhaps infrared laser scanning will work better.... 

.... answers to the simplest of problems....

"Racist Soap Dispenser"

Wednesday, August 16, 2017

Apple investing hugely in Hollywood programming

So, it doesn't mean anything directly, except there is a lot of positioning going on in the content realm. There's more and more content, more and more demand for content, and as illustrated here, they're paying a lot for it.

As the world also moves toward mobile, this is meaningful and something to keep tabs on.

Wall Street Journal

Apple Inc. AAPL -0.53% has set a budget of roughly $1 billion to procure and produce original content over the next year, according to people familiar with the matter—a sign of how serious the iPhone maker is about making a splash in Hollywood.

Combined with the company’s marketing clout and global reach, that immediately makes Apple a considerable competitor in a crowded market where new media players and traditional media companies are vying to acquire original shows. The figure is about half what Time Warner Inc.’s HBO spent on content last year and on par with estimates of what Inc. spent in 2013, the year after it announced its move into original programming.

Apple could acquire and produce as many as 10 television shows, according to the people familiar with the plan, helping fulfill Apple Senior Vice President Eddy Cue’s vision of offering high-quality video—similar to shows such as HBO’s “Game of Thrones”—on the company’s streaming-music service or a new, video-focused service.

Tuesday, August 15, 2017

Yes, you can play Doom on a thermostat, and it matters...

It's another display. 

It's another computer that needs a display -- and it's that capable. 

For the youngsters out there, in 1993, Doom required a good computer at the time to play it well. 

That amount of computing horsepower is now found in a thermostat.

To make all these items in the internet of things work -- they need displays. Bigger displays in smaller packages are preferable.

If a nerd with extra time on his hands can make Doom work on a thermostat....


How to buy a computer in 1993

Friday, August 11, 2017

Ultrafast WiFi

The better the fast mobile data, the better the ecosystem for PicoP.


The researchers sent video signals using terahertz, rather than traditional microwaves, at speeds of 50 gigabytes per second. Most wireless networks only operate at top speeds of 500 megabytes a second.

The breakthrough could lead to high-speed streaming on the go.


Experiments showed that transmissions were error-free up to 10 gigabits per second, which is much faster than today's standard Wi-Fi speeds.

Error rates increased slightly when the speed was boosted to 50 gigabits per second but were still well within the range that can be fixed using error correction systems which are commonly used in today's communications networks.

Back to the slide...

During the most recent stockholder meeting, we got to see and hear a lot of interesting things.

The slide below has been posted here before.

Among the things said when this slide was up (or around that time, recording isn't allowed...) was that doing embedded heads up display for a major automaker has a LONG lead time -- 5 years, and that it will require a significant investment on the part of MicroVision to capitalize on the sales that will result five years from now.

Note that heads up display, embedded, shows up at the year 2021+

...unfortunately, someone does seem to get news before the rest of us... 

Wednesday, August 9, 2017

Seriously folks, Chill about North Korea.

To be a genuine threat you need reliability.

That's something they don't have. 

This one was aimed at the ocean. They missed...

Samples to order....

78 Days last time.... I expect a larger order more quickly on this one. (October 19) Guidance weighted income to second half of the year....

MicroVision Begins Shipping Samples to Customers of Its Small Form Factor Display Engine

REDMOND, Wash.--(BUSINESS WIRE)--Dec. 27, 2016-- MicroVision, Inc. (NASDAQ: MVIS), a leader in innovative ultra-miniature projection display and sensing technology, today announced that it has begun on-schedule customer shipments of samples of its new, small form factor display engine.

* * * * * * *

MicroVision Receives First Order for Small Form Factor Display Engine for $6.7 Million

REDMOND, Wash.--(BUSINESS WIRE)--Mar. 15, 2017-- MicroVision, Inc. (NASDAQ: MVIS), a leader in innovative ultra-miniature projection display and sensing technology, today announced that it has received a $6.7 million order for its small form factor display engine (model PSE-0403-103) from an Asian electronics device manufacturer. The customer plans to embed the MicroVision display engines in smartphones.

Tuesday, August 8, 2017

The Lost City of the Monkey God & The Most important Sensor

The book club I'm a member of is thick with physicians. They were really enamored with the medical implications of the trip to the jungle highlighted in the book. You don't want  Leishmaniasis -- really you don't.

But this book had a very interesting description of LiDAR and why it was important for exploration. The importance and value of a point cloud. 

Microvision will make it inexpensive and everywhere.... "mid-range LiDar."

CBS This morning -- Lost City

Microvision Twitter

Reality check
Put in perspective, LiDAR is an well-known technology that has finally found a lucrative market application.
“The principle of LiDAR – the light sent through the pulse and echo of time-of-flight – has not really changed,” said one industry source. “The physics have not changed ever since its invention, for the past 40 years or so. The evolving changes are more in the components and system integration. There’s no fundamental principle change.”
Flash LiDAR has been in development for the past five years, the source noted, likening it to a CMOS image sensor. “This is an area to watch for—the flash LiDAR technology. It promises a very low cost of solution, not necessarily high performance.”
Kevin Watson, senior director of product engineering at Redmond, Wash.-based MicroVision, a publicly held company, disagrees. “I don’t think that’s going to go anywhere,” he said of flash LiDAR. “For many years, the Holy Grail of LiDAR sensors we thought to be a MEMS mirror-based laser scanner, because they’re super-small, relatively inexpensive to manufacture in great quantity, and very reliable. They’re small enough to hide several around an automobile.”
Watson calls LiDAR “the most important sensor” in automotive electronics. “Vision systems are great, but they’re a totally passive system. LiDAR is active.”
But LiDAR also has its limitations. Radar can recognize a wall and has a longer range and it also works in fog, while LiDAR and vision can be confounded. Achieving Level 4 autonomy, the next-to-highest level, is “a ways off,” said Watson, adding that may not be realized for a decade. “It’s a very, very tough problem. It’s just a lot of work.”

Sense: PSE-0403Li-101 3D Sensing Mid-Range LiDAR Engine

To showcase how our PicoP® scanning technology can be applied as a 3D sensor, we’ll be running a demo of our mid-range LiDAR prototype. The demonstration is a development system with some of the capabilities we plan for our commercial engine, of which we expect to ship samples in the second half of this year. Benefits of this cost effective sensing engine include small size, high resolution, low power, dynamic programming of resolution and frame rate to suit applications needs, and low persistence.

Thursday, August 3, 2017

Virtual Retinal Display

Business Wire, Virtual Retinal Display

Americas: largest VRD market
The Americas accounted for almost 92% of the global VRD market in 2016, followed by EMEA. The US is the leading country in the region, followed by Canada. The US is expected to continue to be a leading technology provider due to the presence of companies such as Avegant, Magic Leap, and MicroVision. As the technology is new, these companies will try to capture the American market first, then later try to penetrate the other regions. So, for the next five years, the Americas will be the dominant region for VRD devices. There are several projects related to smart glasses and HMDs lined up, and there is a huge demand for AR technology in the US.
Sunil Kumar Singh, a lead analyst at Technavio for displays research asserts, “The Americas is also one of the earliest adopters of AR, and there are a number of apps being developed for iOS and Android. This gives good potential for VRD technology providers such as MicroVision to penetrate the Americas.”

Wednesday, August 2, 2017

Application of 3D Deep sensing laser Scanning...

This one is a gem, so it's been scraped, to retain.

There are a couple of applications that haven't been discussed before shown here, and it's interesting in the technical diagram that there are four specific locations of Microvision mentioned. 

Thank you Tom.


Application of MicroVision 3D Deep Sensing Laser Scanning Technology in Intelligent Home

[Program introduction] Product Introduction )
wisdom generally based on residential home-based platform, integrated construction and decoration, network communications, information appliances, equipment, automation technology, systems, structures, services, management integration as one of the efficient, safe, Convenient, environmentally friendly living environment for the wisdom of home appliances, including the wisdom of the door locks, wisdom bulbs, wisdom appliances, smart speakers, smart mirror, smart desk and other equipment. With the acceleration of social information, work, life and communication, the relationship between information is becoming increasingly close. People are more concerned about is to provide a comfortable and safe, energy efficient, with a high degree of human life space. MicroVision 3D Deep Sensing Laser Scanning technology provides an efficient and energy-efficient solution for these intelligent home furnishings.

[Program Features] Product the Feature )
MicroVision 3D depth perception sensing laser scanning technology for the next generation laser scanning system utilizing a laser scanning MicroVision patented projection technology, coupled with an infrared laser diode light, the use of time of flight technique (Time of Flight ), With self-developed ToF chip and algorithm, can provide customers a new real-time video interactive products. The product can make the general projection image, immediately become a touch screen, and even can do gesture control, and also has a small size, low power consumption, no focus, high contrast, high color characteristics, To a new user experience.

MicroVision is the founder of PicoP® scanning technology, an ultra-miniature laser projection and sensing solution based on a laser beam scanning method. MicroVision's platform approach to this advanced display and sensing solution means that it can accommodate a wide range of applications and formal factors. It is an advanced solution for the rapid development of the world forever. Extensive research has made MicroVision an independent recognized leader in the development of intellectual property rights. MicroVision's intellectual property portfolio has been recognized by the Patent Committee as the top 50 intellectual property portfolio in the global industrial company and has been incorporated into the Ocean Tomo 300 patent index. The company is headquartered in Redmond, Wash.

MicroVision Ships First Development Kits of Its Interactive Display Engine

REDMOND, Wash.--(BUSINESS WIRE)--Aug. 2, 2017-- MicroVision, Inc. (NASDAQ: MVIS), a leader in innovative ultra-miniature projection display and sensing technology, today announced that it shipped development kits of its new interactive display engine on-schedule to select customers. The development kit includes a sample of the interactive display engine and a software development kit.

This Smart News Release features multimedia. View the full release here:

MicroVision's PSE-0403sti Interactive Display Engine has a short throw ratio producing images with nearly 2 times the diagonal width of the height of the device. (Photo: Business Wire)

The interactive display engine, model PSE-0403sti, is one of three engines MicroVision has announced it is developing based on the company’s proprietary PicoP® scanning technology, a laser beam scanning (LBS) approach for pico projection and 3D sensing. The PSE-0403sti merges projected display and time-of-flight (TOF) sensing into a single, integrated scanning engine that produces high definition projected images that enable an interactive user experience that mimics the familiar touch interface of a smartphone or tablet. In addition to projecting onto a tabletop surface, the PSE-0403sti also has the capability to project larger images onto a wall or even a ceiling while continuing operating as a 3D TOF scanner.

The PSE-0403sti interactive display engine is an all-in-one unit combining an integrated photonics module (IPM) containing MEMS and lasers, a short throw optic , two photodiodes, and an electronics platform module (EPM) containing MicroVision’s proprietary ASICS and system control software. The short throw optic enables creation of an image that has a diagonal width that is nearly two times the height of the device that houses PSE-0403sti. The engine truly operates in three dimensions with the infinite focus of the projected display and the 3D depth sensing of the TOF sensor. When a user is interacting with the projected image, it will function on non-flat surfaces, and it will operate without interruption when objects or obstructions are introduced into the sensing plane.

The key interactive display engine differentiation points include:

  • Multi-function in one package: 3D TOF sensing and projection functions combined in a single, integrated engine.
  • Multiple 3D sensing modes: 3D point cloud generation that can be converted to touch events and/or gestures to suit the application.
  • Multi-surface operation: both projected display and 3D TOF sensor can operate directed at a tabletop, wall, or ceiling without additional calibration or focus adjustment.
  • Ease of Use: works on any surface: flat, curved, wet, dry, and more; foreign objects entering the field of view won’t interrupt the operation of the system.

To enable touch and gesture applications, MicroVision’s PSE-0403sti interactive display engine collects and outputs 3D point cloud data. Conversion of the 3D point cloud data into specific touch events and/or gesture recognition would be programmed by OEMs and ODMs for their specific products. The development kits MicroVision has shipped will allow the select customers to begin exploring the touch and gesture programming and the industrial design of their potential products.

In addition to the PSE-0403sti interactive display engine, MicroVision plans to offer two other scanning engines: a small form factor display engine and a sensing engine for mid-range LiDAR. The small form factor display engine is available now, and the company is currently shipping units to a customer in China for its smartphone product. The company expects to begin shipping samples of the mid-range LiDAR engine in the first half of 2018 with production readiness planned for later in 2018. MicroVision expects to be ready for customer shipment of production units of the PSE-0403sti interactive display engine by the end of 2017.

Tuesday, August 1, 2017


Two of more than two.... all I have time for at the moment.

Thanks for the reminder Joe.


Monday, July 31, 2017

Mobile Ad spending to grow...

I believe this is very meaningful. The SIZE of the ads is going to be bigger with PicoP, and I'm sure that advertisers are actually dreaming of the days when they can put targeted ads in a large format from a phone.

More eyes make it more effective.... when you're showing your pictures on the wall in the restaurant, to your family and friends -- and everyone nearby... 

Microvision Tweet


The sheer volume of mobile video consumption will push mobile video ad spending past non-mobile next year. In 2018, mobile video ad spending is expected to grow 49 percent to nearly $18 billion, while fixed online video ad spending is expected to decline 1.5 percent to $15 billion.
That’s because people around the world will watch 25 percent more video on phones and tablets next year, while video consumption on non-mobile devices like laptops and computers is expected to decline for the first time, according to new forecasts from media measurement company Zenith.
In 2018, people on average will spend 36 minutes watching online video on their phones and tablets compared with 18.5 minutes on non-mobile devices. Mobile online video consumption first passed non-mobile last year and the gulf is going to widen significantly in the coming years.

Friday, July 28, 2017

Hololamp Videos

This is looking WAY better than I originally thought it was going to.

This is most definitely a MICROVISION powered product.

If you're betting against this.... good luck.

--- If anyone is following this post, there were some cross-currents on what kind of tech is in here. It's clear at this point that they are at least experimenting with DLP and PicoP

Microvision Twitter January 18

Hololamp Website [showing DLP on lower part.]

Thanks Fru!

Previous Post 1

Previous Post 2

Tuesday, July 25, 2017

Watch AMD

15% Short

Market Watch

Advanced Micro Devices Inc. came through on the first phase of its new product cycle Tuesday, but the next challenge is to deliver results in the $16 billion data center market to justify investors’ continued optimism.
AMD AMD, -0.35% AMD, -0.35% beat analyst estimates on both revenue and earnings in its second-quarter report, posting the first operating profit in its graphics and computing business in three years. The performance was due to stronger than expected sales of its new Ryzen chips for PCs and a boost in graphics chip cards for cryptocurrency transactions.
AMD shares surged nearly 11% in after-hours trading, touching prices that the stock has not reached in a regular session in more than a decade. Those gains add to an explosion in the chipmaker’s shares, which have more than doubled in the past year as the S&P 500 index SPX, +0.29%  gained 14.2%.

Voga V Review

This was scraped to prevent the possible loss of the article.

Source Below

.... Yes, it's that good.

Voga V -- Source

Mobile phone new game VOGA V laser projection phone evaluation
2017-07-20 Source: New Jinhai official website editor: New Jinhai entertainment official website

Nowadays, "projection" has become a hot word, from the beginning of the projector to the projection TV, projection has become a living and working in the meat and potatoes. In fact, the key to the beginning of the projection is portable. Such as laser projection TV, it will not be the same as ordinary TV placed here basically do not move, and laser projection TV you can take away anytime, anywhere. Therefore, more and more mobile phone manufacturers are now on the phone to join the projection function, so that the phone instantly incarnate the big screen. June 28, Shanghai MWC, the mobile phone manufacturers Green Orange released its new laser projection phone VOGA V, and now this phone came to the mobile phone home editorial department, let us take a look at this phone today.

VOGA is the brand of Orange Orange's brand, positioning "innovation, intellectual, technology" is designed to provide users with imaginative, high quality and highly personalized products, and today's VOGA V is its first product.

VOGA V machine with all-metal body, equipped with a 5.5-inch 1080P resolution screen, the surface covered with 2.5D curved glass. The bottom does not set the button, but the use of the virtual button on the screen settings, and the fingerprint on the back.

As a result of the use of all-metal body, the back of the common three-stage design, while the back of the two sides also carried out the arc treatment to enhance the grip when the feel.

The most prominent back is its camera, similar to the previous Nokia WP period and Moto Oreo shape. According to the official introduction of green orange, VOGA V camera with a tourbillon streamer design, by 10 layers of craft to create the tourbillon streamer lens, turn the phone will have a different luster, or very beautiful. The camera is below the fingerprint module.

VOGA V uses a USB charging interface. As a result of positioning the laser projection phone , therefore, VOGA V mobile phone at the top of its projection area.

Due to the increase in the projection module, is bound to increase the consumption of mobile phone power. Therefore, VOGA V is equipped with a 4000mAh large capacity battery, so the machine size reached 153.06 * 75.64 * 10.28mm, weight reached 203g, relative to the current mobile phone is still relatively heavy, but taking into account its unique Of the projection function, but also reasonable.

VOGA V machine appearance is also a lot of use of the CNC bright edge cutting, the upper and lower border, fingerprint area, the camera around, make the phone looks a lot of fine. VOGA V mobile phone is not thin, but the overall still gives a more comfortable feeling.

System projection

As a positioning for a projection phone, it can be said VOGA V system is designed around the projection and specially designed to build. And its carrying is based on Andrews 7.0 version of the VOGA custom UI system.

First talk about the same, the whole system uses a rounded rectangular icon, the interface looks very neat. At the same time, the operating logic and general mobile phone is no different, it is easy to get started.

In addition, VOGA V fingerprints in addition to unlock, but also support the answer phone, fingerprint camera, encrypted files. At the same time, Macau Galaxy official website , multiple clicks can also open the application, different clicks can open different applications, support up to four clicks. At the same time, can also support sliding open applications, this feature is still relatively new, skilled after more convenient.


Then talk about VOGA V phone's main function: projection. According to the official introduction, VOGA V uses MEMS laser projection technology, compared with the traditional DLP technology, MEMS has a clear imaging, no focus, high color saturation and low power consumption and other advantages. At the same time, VOGA V mobile phone biggest feature for the built-in projection module, you can project through the three-color laser interface, the formation of a clear image.

At the same time, MEMS without focusing technology greatly enhance the use of experience, but also support smart keystone correction. In addition, compared with DLP technology, MEMS also has a high contrast, reaching 5000: 1, so that the picture more clearly. Saturation, the official introduction, MEMS reached 150%, can make the screen look more vivid.

In order to have a longer projection time, VOGA V built-in 4000mAh capacity battery, the official propaganda can be projected 4 hours, continuous playback of two large. The projection screen, the official description of the distance from the wall 1.8 meters, can cast about 70 inches screen.

Function, VOGA V in addition to projection video, but also projection documents, pictures, games, etc., to meet the work, life and entertainment needs.

Open the VOGA V, the first screen in addition to the first screen DOCK, there is no other icon, you can see a similar shape with the camera circle. Above for the English "Laser Projector: laser projection" back camera also has this logo, showing that this is a laser projection phone.

Click on the circle icon, will come out of the document, video, gallery, game and projection settings, click on the icon to go to the appropriate application. Of course, these related applications also have a separate icon.

And long press to open / close the projection, this open and close the way is still very simple.

When you open the projection, the phone will appear at the border of a "+" icon, click on the right side of the border will appear closed projection, quick settings, recording, handle connection, DND, projection sharing, business card and other functions. Turn off the projection will disappear.

For the projection, VOGA V also developed a similar "game sharing" function, in a "Po Orange Game City" application, the user can download the favorite game, and then use the phone or handle and other equipment to connect the right side of the two-dimensional code , You can join the game, very interesting.

At the same time, in the projection, the phone screen, the finger slide on the screen in the projection screen will appear a mouse, can replace the finger model click operation, while the phone is equivalent to a touchpad.

At the same time, in the projection, the phone screen, the finger slide on the screen in the projection screen will appear a mouse, can replace the finger model click operation, while the phone is equivalent to a touchpad.

Camera, VOGA V laser projection phone with 8 million +13 million pixel camera combination. Support auto focus, panoramic camera, slow motion, face landscaping and other functions, but also supports HDR high dynamic lighting rendering technology.

Through the proofs can be seen, VOGA V camera overall feeling is good, 13 million pixels to bring the high resolution of the screen has a wealth of details of the performance. At the same time, in the white balance, VOGA V adjustment is still OK, there is no obvious cold or warm phenomenon. Night also has a good tolerance, noise control is also the ideal price. As a whole, most of the scenes are still not a problem. And for those who usually like friends and microblogging users VOGA V camera performance is not to mention.

Performance, VOGA V equipped with MediaTek MT6750T eight-core processor, 4GB +64 GB storage portfolio. Configuration is not outstanding. I use VOGA V demo a game, "King of glory," the whole did not Caton, dropped frames and other phenomena, or very smooth, the whole maintained at 29, 28 levels, to cope with most of the daily situation is not a problem.

Life, the front has been mentioned, in order to maintain a long projection, VOGA V equipped with a high-capacity 4000mAh battery, in addition to projection, such a battery capacity if the usual moderate use, the day is basically not a problem.


Summary: VOGA V is a major difference in the product. Has its own special product positioning, and this in the appearance of the phone, the system and so on a lot of effort. Put in the product, the projection and mobile phone combination, to create the most convenient projection equipment, this alone, it has been attractive enough. Imagine you can carry a projection device with you, really cool. And more importantly, it can not only project, or a cell phone!

Monday, July 24, 2017

Disney's next movie might be watching you.

So, just where could LiDAR be used?

In more places than you might imagine.


The system has been trained to watch an audience of theatergoers as they watch a film. It can track reactions like smiling and laughter on hundreds of faces in a dark theater, allowing Disney to quantify whether or not a film is working as intended on a granular scale. It’s easy to imagine such technology eventually reaching well beyond the movie theater, into the real world, where Disney parks could react to your mood with real-time Disney magic.


Microsoft Research has used computer vision systems to measure facial and body language for a long time now. In one instance, its researchers actually programmed an elevator to know whether it should open or close for a person walking past. How? The system measured each person’s facial expression and body language. Disney Research claims its system can scale beyond people in a movie theater, and can even capture the intricacies of real-world movements, like trees blowing in the wind, with applications in animation. At the very least, one can imagine Disney bringing this technology into its parks, like the upcoming Star Wars world–customizing the space and the characters you interacted with to your liking. It’s easy to imagine sentiment-analysis cameras making their way into other consumer experiences, too, like vending machines or fast food restaurants.

AI might help the whole world find its bliss point, keeping us perpetually craving the next bite of life.

SNAP Market Cap

SNAP still has a market cap of 16.78 Billion -- shorts are still likely to be rewarded there.

If you compare what the companies can do, Microvision looks very good.

If you do the math to compare on a market cap basis Microvision looks very good. 

Short sellers have lost a fortune betting against good tech stocks this year, (and betting on the wrong ones.)  Business Insider

Sunday, July 23, 2017

The Ironing Robot.

Mundane, but it illustrates well one of the complex things that could be done much better with much better LiDAR.

Infrared lasers with different wavelengths is something that Microvision will be able to do.


Tuesday, July 18, 2017

Robots Need Better Positioning hardware

Security guard robot ends it all by throwing itself into a watery grave

The automation revolution, where most of our jobs are replaced by robots and we spend the rest of our days floating around on rubber rings sipping piña coladas, has hit a snag: a Knightscope K5 security bot appears to have fallen down some stairs and drowned itself in a water feature.

The scene, which took place at the mixed-use Washington Harbour development in Washington DC, was captured by Bilal Farooqui on Twitter. One local office worker reported that the K5 robot had only been patrolling the complex for a few days. Knightscope said in a statement that the "isolated incident" was under investigation, and that a new robot would be delivered to Washington Harbour this week for free.

Inflection point

The Voga V is being advertised on television in on of the world's largest consumer markets today.

The extra feature of the phone is excellent -- it has a larger screen than any other smartphone, thanks to Microvision

Sport Link / Voga V

Thanks Tom

The First game started at 7:40 PM China Time, July 18, 2017.

Monday, July 17, 2017

Voga Interactive Projection device

I'm going to guess we can check box #2 of the four for 2017.


Voga V huge advertising

Starts tomorrow.....

Open to a Billion viewers... 

Thanks Tom!

But with CCTV officially won the ICC China game broadcast right, not the same scene can also enjoy their home team's wonderful game. The VOGA as ICC China official only designated mobile phone, in the MWC stunning debut, it is timely and CCTV reached a cooperation agreement, won the ICC race in the event of communication resources, have to say VOGA recent action is very rapid.

Wednesday, July 12, 2017

Why is China so so Obsessed with Mobile Gaming?

This is scraped because I didn't want to lose it. The Source is available by clicking the title.


Why is China so obsessed with mobile gaming?
By Natalie Pang

2017-07-09 14:54 GMT+8

Enter any Chinese subway station and you’ll see riders tapping away on their phones. They’re chatting, shopping, reading and catching up on TV. But more often than not, they’re gaming.

China’s gaming industry is big money, and especially so on the mobile platform where market share is increasing. In 2015, mobile gaming raked in some 56 billion yuan (8.2 billion US dollars), a massive increase from just 6.2 billion yuan (910 million US dollars) in 2011, according to iResearch, a Chinese research firm focused on the country’s Internet sector.

Tencent’s immensely popular mobile game Honor of Kings grew to become the highest-grossing mobile game in China on both Android and Apple’s iOS platforms. The company’s 2016 annual report showed the game had over 200 million registered users and over 50 million daily active users – about the population of South Korea. According to Chinese big data service provider Jiguang, those born after 2000 take up 23.31 percent of its user base.

Most recently, the Internet giant had to issue measures to restrict playtime for the game’s young players, after reports of addiction and all-nighter gaming marathons. So what makes it so hard for users to put their phones away?

Nothin’ better to do

"I'm out of work at the moment, so apart from when I'm eating or sleeping I play "Honor of Kings" non-stop until the system kicks me out. A rough estimate would be at least eight hours," 23-year-old Zeng Xiaoxian told Reuters.

Games like Honor of King are easy to get into. Most of them are free to download, but players are often able to pay to upgrade their characters and costumes, or help advance to the next level.

Plus, the mobile platform makes gaming so much more convenient than its console counterpart.

“First of all, I don’t need a computer to game anymore,” said 28-year-old Liang Weiyi (not his real name), a product manager at a foreign car company. “I play 'Honor of Kings' because of its integration with WeChat – you get to often play with your friends.”

"Honor of Kings" promotional image

Battling it out VR style

Some of China’s most popular games are known as Massively Multiplayer Online Role-Playing Games (MMORPGs), like Honor of Kings and World of Warcraft, and they’re just the thing driving the industry.

There are two things that make MMORPGs so enticing: the roleplaying and the sheer amount of people online to play with.

The role-play aspect makes use of a user’s creativity and imagination to create and customize characters, choose where they’ll go and pick what sort of quests to complete. In short, you can do almost anything in a game.

“Honor of King might be easy to get into, but the challenging gameplay is what makes it attractive,” said 31-year-old Zhang Yingqi. “Unlike some games where you can spend money to level up, this game requires your personal intellect and skill.”

Despite the virtual reality of things, it’s still human nature to be at the top of the pack. In a game like Honor of Kings, where users get to battle with other players and go on quests, beating out friends and those around them to be at the top of the leaderboards is something that spurs users on to play.

“Beating my opponents gives me a great sense of satisfaction,” said Zhang. “That’s because you know you’re playing against a real person."

Hello, is it me you’re looking for?

Yet it’s not merely the competitive spirit driving them. With the massive numbers in an MMORPG, users can join big guilds, do various activities within the group, maintain relations and meet new people.

“Of course, beating your friends in the game is much more satisfying than beating a stranger,” says 28-year-old Li Chaoran, an avid gamer who dabbles in other mobile games like Helix Horizon and Tap Titans. “But I think what is much more satisfying is the fact that me and my friends made use of our friendship to cooperate in a game.”

“Today, gaming allows me to improve my friendship with my old friends.”

And as much as it’s about a connection with other people, it’s also about “finding yourself”.

“For youths, one of their most important tasks is self-determination – that is to answer the question of 'who am I'”, said Dr. Lei Li, a psychology professor from Renmin University of China. “Video games allow anonymity, create an identity, and put you on equal footing with other players; and these characteristics can help fulfill the self-development that young people seek.”

“In contrast, many of those users are facing difficulties and limitations in these areas in real life," said Dr. Lei. "Hence for some people, the allure of the Internet is very large.”

The brain wants what the brain wants

The accomplishment and success felt after each quest or battle targets the brain’s reward system, releasing dopamine which gives users a sense of happiness and rush.

Over time, it is possible for the brain to release less dopamine with the same amount of activity, and this in turn spurs users to go for more play time for the same hit.

The mechanics of addiction are straightforward, but there is something often overlooked: the teenage brain is still developing.

That means parts of the brain which are responsible for decision making and impulse control are not fully formed, according to neurologist Frances E. Jensen, author of “The Teenage Brain”, often making teenagers susceptible to addiction.

Dr. Lei acknowledges the sense of accomplishment felt over the internet might not be able to carry over to real life.

“In addition to young people working hard, their family, school, and society should provide more opportunities for them to help meet their growth needs,” said Dr. Lei.

Tuesday, July 11, 2017

The most important slide (short term) from the ASM

When I was in high school I had a teacher, who, when the class was being particularly thick would say "I have to spoon-feed you kiddies."

I don't look at the boards much anymore, I do glance occasionally for cool stuff other people have dug up... recently I saw something that requires an apparent spoon-feeding of what I regarded as the most important slide from the ASM presentation.

So they TOLD us -- THIS year... 

Here is your checklist:

1) Embedded in Smartphone
2) Embedded in Tablet
3) Interactive Pico Projection
4) Head Up display

I heard some concern that the timeline is now out to 2021+... which is fantastic.

Yes, the timeline is that far out now.... with NEW stuff. 

Everything they were talking about 2 years ago, is happening THIS year.

Voga V for Business

Monday, July 10, 2017

From where do you measure? (one theory, seeking more)

Had a few interesting conversations in the last couple of months about the measurement of potential growth of Microvision.

At the ASM there was something very interesting that was kind of surprising. The people in the know at the company seem to be even more excited about the 3D scanning capabilities of PicoP than they are with projection. (Don't misconstrue anything, there's a lot to be excited about with portable projection!) 

Which led to a puzzle: how do you measure the potential demand for something that doesn't really yet have a market?

I have bounced this question off several friends who are into Microvision.

Display Potential:
When we're talking displays it's fairly easy to measure the potential:
  • We have a clear stats on the number of portable computers that exist in the world. 
  • We know the growth rate of the market, and  the demand and desire for displays. 
  • We know that there will be a demand for larger displays in smaller packages.
  • If we take a known segment of this market, we can make a relatively educated guess about the limits of demand. 

That, resulted in the creation of the calculator, which could accommodate differing opinions and hopefully help everyone figure out where they think things are going to go. 

3D Scanning Potential:
So, measuring potential in an as yet untapped market is more problematic, at least for me.

One way that I'm considering it, is that you could take every machine that could move on its own that's more expensive than a certain threshold, and expect that it would eventually have one or more 3D laser scanners in it. That's still very difficult to quantify, and I'm not yet sure if it's a useful model.

One of the people I discussed this with however talked about something that does make a lot of sense and said that with 3D scanning, the company should be able to command significantly margins on what is produced.

Higher Margins:
The logic goes like this: If you have an embedded projector in a smart phone, you're still not going to use the projected image more often than you use the built in screen. Most of the time it will be in your pocket, and you'll pull it out for a quick check of something. Occasionally, you'll share big pictures or watch media.

But if you have a 3D scanner on a robot, that thing will be working 24 hours/day, 100% of the time. That's a high duty cycle, and customers will pay more for that.

Good thought as far as I'm concerned, but I'm still trying to figure out how to anticipate the number of possible installations. Seems like it would be a lot.

People who I think are smarter than I, who know more than me about the space seem to have great enthusiasm for this particular Microvision product.

Thanks Fru

Sunday, July 9, 2017

Добро пожаловать!

Добро пожаловать!

Yes, a significant spike in traffic from Russia.
I have not been hacked.

Wednesday, July 5, 2017

Looking back and looking forward

Three years ago, something was posted here about why mobile companies must use PicoP. They have little choice.... now,  I think they have no choice.

There's a condition in psychology called "cognitive dissonance."  It's an actually emotionally or mentally painful condition where a person holds two contradictory beliefs. 

In the field of psychology, cognitive dissonance is the mental discomfort (psychological stress) experienced by a person who simultaneously holds two or more contradictory beliefsideas, or values(Wikipedia Entry)

Most of us confronted by this concept would agree that holding contradictory beliefs at the same time isn't very smart, but a lot of people still do it. It's often less painful to hold the contradictory beliefs than choose between them or to admit that we are wrong about something.

Consumer dissonance.

The consumer electronics market is experiencing a similar kind of dissonance. There is a huge emphasis on small electronic devices - on more and more powerful computers in our hands or in our pockets, or on the wall. Smaller and portable is better. Yet the desire to have a larger screens is still there. So phone companies are making phones with smaller "Bezels." They want to maximize the size of the screen relative to the device.

The demand for a smaller device with a larger screen has to result in a kind of dissonance, because a larger screen requires a larger device. Until last week. Now, you can get a six foot screen in your smartphone.

....and it's available to manufacturers in a plug-in module. (Minimum design time, and minimal difficulty in manufacturing when you can just plug in an internal device)

Just this easy: 

 Plug and Play

Why mobile companies must use picop