Monday, April 27, 2015

India Focused Sony Smartphone?

India is a country that for many reasons PicoP could be extremely successful. Among many of the issues India has is a shortage of Cinema screens. 

A smart phone with an embedded or dedicated accessory that includes PicoP technology would find a fantastic market in India.

Android Headlines

There’s a lot that Sony, as a brand, can offer consumers in India, like integration with their PlayStation offerings, a quality camera experience and waterproofed smartphones. How Sony capitalizes on all of their brand strengths with Indian-only devices remains to be seen, but we’re sure that they’ve been thinking long and hard about this. Right now, the Japanese brand has 10% market share in India, and the hope is that they can boost this to 15% before long. Treating the Indian market as a priority for them will definitely help the Indian consumer to warm to their Xperia line of products, but they will definitely need to be good value. Often, Sony smartphones are very expensive compared to the likes of the Moto G and Indian names, so if Sony wants to be successful in the market, they will need to compete on price as well as features.

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