SONY Patents & Bollywood

A couple of very interesting patents and commentary from IP Watchdog.

First in this article that made me perk up is the idea that SONY would return to the local distribution of Bollywood movies. That's distributing in India (home of Micromax) and also where they have been testing their seriously miniature tv tuner. Here and Here (Mumbai testing)

It appears they are also getting into leveraging this for advertising -- which also works for us. Maybe they're working on the scary edge of advertising... 

Local distribution...

In motion picture distribution, Sony Pictures India will return in 2016 to the local distribution of Bollywood movies, an area of business that the company first took on about a decade ago before phasing out Bollywood distribution.

From IPwatchdog

Finally, we wanted to explore an invention in the field of broadcasting advertisements to consumers and described within U.S. Patent Application No. 20150326904, titled Incentivizing Commerce by Regionally Located Broadcast Signal in Conjunction with Automatic Feedback or Filtering. It claims a method for digital commerce in conjunction with a digital broadcast by presenting a commercial message with a display device associated with a digital broadcast receiving device if a predetermined condition detected by either a vehicle sensor or a biometric sensor included in an ancillary device exists, generating response information using ancillary data to determine an effectiveness of the commercial message in generating a response and transmitting the response information if a commercial transaction associated with a commercial message is completed. This invention is designed to incentivize digital commerce in response to a major shift in advertising from broadcast television to digital devices like Internet-enabled televisions.

India Focused Sony Smartphone?

India is a country that for many reasons PicoP could be extremely successful. Among many of the issues India has is a shortage of Cinema screens. 

A smart phone with an embedded or dedicated accessory that includes PicoP technology would find a fantastic market in India.


Android Headlines

There’s a lot that Sony, as a brand, can offer consumers in India, like integration with their PlayStation offerings, a quality camera experience and waterproofed smartphones. How Sony capitalizes on all of their brand strengths with Indian-only devices remains to be seen, but we’re sure that they’ve been thinking long and hard about this. Right now, the Japanese brand has 10% market share in India, and the hope is that they can boost this to 15% before long. Treating the Indian market as a priority for them will definitely help the Indian consumer to warm to their Xperia line of products, but they will definitely need to be good value. Often, Sony smartphones are very expensive compared to the likes of the Moto G and Indian names, so if Sony wants to be successful in the market, they will need to compete on price as well as features.