I know this is read by other people, but it started as a place for me to keep my notes and not lose them -- and that's largely what it still is, and I haven't been keeping as up on things as I used to.
Posts are rare now, largely because there are a lot more eyes on Microvision than there used to be and you can see a lot of discussion, references and new information on the r/mvis reddit board...
- The most valuable part of MicroVision is the Near Eye display.
- As much as the focus of the investing public is on LiDAR, don't forget this.
- it's big enough that I think that LiDAR could serve its primary function as a distraction.
- Apple / Barrons -- AR device 4th Quarter 2022. (Ming-Chi Kuo rarely gets things wrong.)
- "Apple will launch an augmented-reality headset in the fourth quarter of 2022, and could sell more than a billion of the new devices over the next 10 years, one analyst asserted in a research note Friday."
- Replace All Screens?
- Given 4th Quarter 2022, Near Eye Display is likely to have a breakthrough very soon.
- Apple, Facebook, Google, Microsoft and other players are ALL working on Augmented Reality technology and content.
- MicroVision has BEST near eye display solution in the world.
- The Near Eye Display could be sold as a whole at any time
- Some other arrangement involving Near Eye Display could show up. (and value based on subscriptions -- would be most profitable for us. (Look at the Beats post, and the Microvision presentation to see that.)
- Companies desperate for AR.... will be REALLY good for Microvision Stockholders
- (Is someone out there Tracking these people? send a note.)
- iPad Moment for smart Glasses coming soon
- The number of subscriptions that can be sold with AR devices is ENORMOUS. If we have the value proposition for near eye display changing to emulate the way the value proposition has just been modified for LiDAR as illustrated in the recent Microvision LiDAR presentation.... then.... we will do really well.
- Microsoft has gotten HUGE increases in productivity with Hololens, and AR Games... will be gigantic.
- Microvision stock is heavily manipulated.
- (Trading experts tell me it's about 60% manipulated down)
- Public posts by hired guns exist. (paid bashers)
- The Microvision presentation changed no timelines...
- The Presentation described a means of increasing revenue with LiDAR
Great article that underscores Sumit Sharma’s brilliant approach to engaging both OEMs and Tier-1s as described by CFO, Anubhav Verma, if one is focused on the content of the presentation, rather than focusing on the lack of fluff.
From the article:
“For automakers facing Apple and Tesla, the stakes are high. In addition to electrifying their models, automakers are essentially designing computers with increasing self-driving capabilities.
That means a big opportunity for automakers to make money off software and services in cars long after vehicles roll off a dealer's lot, but only if they can keep the customer relationships and data for themselves, the way that Tesla and Apple do.”
Page 4 titled: Key Investment Highlights
Unique Go-to-Market Strategy
Establish attractive software-centric margins with low operating expenses through direct partnerships with OEMs and production relationships with Tier 1s
From the article again:
“Control of technology and data are areas of tension between automakers and technology companies, Shapiro said. "Control and customization, and who owns the data?"
The answer is complex because of the staggering amount of technology required to make cars drive themselves.
These include computer vision algorithms to help cameras recognize pedestrians, sprawling high-definition maps of the world's roads, and "drive policy" software to make millisecond decisions about how the car should behave when confronted with the unexpected.
For chipmakers, this means they need to have every aspect of the technology ready, but be willing to let customers pick and choose.
Qualcomm Inc (QCOM.O), for example, spent $4.5 billion last year to purchase Veoneer Inc (VNE.N) to round out all the pieces of software needed to complement its self-driving car chips. But after winning its first major self-driving chip contract with GM this week, those software assets will not be included because GM has its own.
"Our software stack is all internally developed. So we're not taking their pieces," said Jason Ditman, chief engineer for GM's forthcoming "Ultra Cruise" hands-free driving product.
But for other carmakers, Qualcomm needs to have all the pieces of a self-driving system ready, said Nakul Duggal, senior vice president and general manager of automotive at the chip firm.
"Different automakers find themselves at different points of readiness," he said. "What is critical for the automaker is that they have to be able to build a relationship with the customer that they're trying to acquire."
A similar dynamic is at play in Mobileye's relationship with Ford, which was deepened this week. Mobileye used to deliver its camera, chip and self-driving software as an all-in-one product. Now Mobileye will start separating out some of its system's functions and allowing Ford to build its own technology on top of them.
"We provide all the outputs to Ford, and they'll run their own algorithms on top of our outputs," Mobileye Chief Executive Amnon Shashua told Reuters.
The chip companies have little choice but to be more flexible as they face significant competitors of their own.“
Slide page 3:
MicroVision a High-Tech Software and LiDAR Hardware Company
Slide page 6:
“Our Unique Approach”
“How MicroVision Integrates into the ADAS Stack”-study the chart IN DETAIL on slide page 6 and see that MicroVision is responsible for sensor fusion with radar only, giving the OEM the option to pick and choose whether they want MobilEye for camera sensor data or others.
MicroVision’s responsibility is only at the LIDAR-radar sensor fusion level and all other sensor fusion and driving algorithms are unshaded and up to the OEMs.
”Our Sensor Fusion approach enables low latency with increased performance.”
Study slide 7 IN DETAIL:
“Our Integrated Offering Provides Solutions to OEMs’ Needs”
Slide 8 ”Proprietary Software on a Custom ASIC is Game-Changing Solution”
Slide 9: MicroVision vs competitors’ specs
”Our LiDAR Outperforms Others in the Market”
Slide 10: “Our Highway Pilot Solution Offers Better Performance”
”Higher level of performance at a comparable system cost to today’s less capable systems.”
Exceeding Current Level 3 standards.
Slide 11: The ultimate Go-To-Market Strategy
Our Go-to-Market Strategy
Study this slide IN DETAIL and see how it addresses all of the concerns of OEMs and Tier-1s and generates a stable software revenue stream over the hardware product life cycle, despite the decaying margins of hardware! It also incentivizes the OEM and Tier-1 with revenue sharing.
SILICON PARTNERSHIP Partnering with silicon companies to support our hardware on their compute hardware
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