Sprint pulling out the stops

On my way to watch "Ready Player One" yesterday, I walked through the mall and saw them advertising the heck out of a Sprint / Hulu connection.

Very nice for a certain kind of new phone hardware.

Yes, Sprint’s Unlimited plan just got better! Only Sprint gives you the BEST price for Unlimited.  That’s Unlimited streaming data, talk and text. And NOW it includes the TV you love, with the Hulu Limited Commercials plan. Your Sprint Unlimited plan also includes a 10GB mobile hotspot so you can watch on the go, where you go. You’ll be able to watch the most popular next-day TV, original series, thousands of hit shows, movies and more. 

Sprint Bundling Hulu

Another reason I'm looking forward to the Voga V

CNBC

Sprint will offer its unlimited data plan customers free subscriptions to the streaming service Hulu, the companies said on Wednesday, marking the latest move by a U.S. wireless carrier to bundle content with mobile service.

Under the agreement, Sprint's unlimited plan, priced at $60 a month for a single line, will cover Hulu's $7.99 a month basic subscription. The No. 4 U.S. wireless carrier is also working on plans to offer Hulu's $39.99 live TV streaming service to customers next year, potentially at a discounted price, said Allan Samson, senior vice president of marketing at Sprint, in an interview.

U.S. wireless carriers are seeking ways to provide content to win over customers in a saturated market. In September, T-Mobile said it will offer free subscriptions to Netflix with its unlimited data family plans.

AT&T, which is in the process of buying Time Warner for $85.4 billion, has already started bundling the premium channel HBO with wireless service. Earlier this year, Sprint tested a promotion with Dish Network's streaming service Sling TV in Chicago and Atlanta.