With VR and AR, this is a serious problem. Everyone is talking about Virtual and Augmented Reality, but they have an adoption problem. Even the coolest device has little content, and the greatest content has no device to play it.
PicoP does NOT have this problem. The ecosystem for PicoP is ready to go. Adoption can be instant.
Don't think that the OEMS that SONY will be selling components to don't know that. PicoP can immediately increase the utility of a mobile device dramatically.
One of the many reasons I'm very optimistic.
Trying to make VR hardware irrelevant
Google is taking on a chicken-and-egg problem common to any company trying to establish itself as the middleman in a new marketplace. Consumers won’t buy into virtual reality unless there’s something to experience; content companies won’t provide it without a ready audience. “The only way to get around it is to subsidize one side of the market,” says Michael Cusumano, a management professor at MIT who has studied how software and consumer electronics companies conjure up new businesses. “Give away 3-D viewers, or pay software developers to create applications or other content.” Facebook is trying to fill the content gap by hosting 360-degree video as YouTube does, partnering with content companies such as Netflix, and building an in-house production effort called Oculus Story Studio. Google is effectively subsidizing both sides of the market. By making handsets more or less for free out of devices we already own, it’s offering its content partners a potentially much larger audience.
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