More than 8 hours/day of media consumption

Media consumption is going mobile, and it's mostly television and internet. The ultimate bigger screen for mobile media consumption is licensed by MicroVision.

At QZ

On average, people spend more than 490 minutes of their day with some sort of media, according to a new report by ZenithOptimedia. Television remains dominant, accounting for three hours of daily consumption—an hour more than the internet, in second place. (The report measures media consumed in its traditional form—for example, broadcasts on television sets and newspapers in print. Watching videos on the web or reading a newspaper’s website counts as internet consumption.)

Phablet is the Ultimate media consumption device? Not quite.

I find this fascinating that they're looking for the "ultimate Media-Consumption device" Portability is obviously key, as is screen size.

While their author thinks the Phablet is the ultimate media form factor... he hasn't seen anything yet.

"Phablet sized" may be the maximum size for portability.... as for screen size, the bigger the better. (Soon we'll return to people watching things together!)

From Patently Apple

After Apple launched the iPhone 5S in September 2013 I wrote a post titled "Apple Passing on a larger iPhone Display still a Head Scratcher." Months earlier, Apple's Phil Schiller had mocked Samsung's shift to a larger display size for a smartphone by saying that it's "really easy to make a new product that's bigger. Everyone does that. The challenge is to make it better and smaller." Apple was the only smartphone vendor at that time stuck in time with a tiny 4 inch display. It was truly baffling, especially with Schiller mocking the Phablet.

This week a new report surfaced and presented some very interesting stats about the power of the Phablet in the market today that's worth noting.

The Phablet: Third Stage Media Booster Rocket

Since Apple launched the App Store in July 2008, media consumption on smart devices and in apps has skyrocketed - it has even surpassed the web and TV in total time spent. First, smartphones, led by the iPhone, started taking share from online media consumption on the web. Then the tablet, led by the iPad, accelerated that trend. In fact, in January 2010, Flurry analytics labeled the iPad as the "second-stage media booster rocket." It helped its predecessor the iPhone shift media consumption (and ad dollars) from TV and desktop to mobile. As if that shift weren't fast enough, this year a new type of device accelerated this trend: the phablet.

Phablets: The Ultimate Media-Consumption Device

When Flurry dug deeper into the app categories where usage has grown on the phablets much faster than other device types, it became clear that the phablet had become the ultimate media-consumption device. Music, Media & Entertainment, Sports, and News & Magazines, were the categories that grew the fastest on phablets, dramatically over-indexing the growth on other device types. In fact, Sports grew 427% more on phablets than any other device type.

History has shown us that the introduction of a new form factor could change the media and computing landscape. We saw the laptop change the personal computing landscape. We saw the tablet change the smartphone and mobile media consumption landscape. This time, it's happening again with the phablet. It is not just the third-stage media booster rocket – it's the ultimate mobile form factor.

The Big Screen in your Pocket.

Everyone wants a Big Screen Phone. Not everyone knows they'll soon be able to have it.

Who wants PicoP already? Not so many, but that's because they don't know that it exists yet.

What everyone -- EVERYONE who has a smart phone already wants is a bigger screen. Currently, larger screens come with a disadvantage -- a larger physical size. but that's about to change.

• Very few people actually know about PicoP -- so far, 
• but that should change hugely very soon as products are released. They don't KNOW they want PicoP -- so why should we be sure they do?
•  EVERYONE wants a bigger screen on their portable device
•  (usually a phone), but not everyone wants to carry one. This is a screen that can be huge use factor -- with a small physical form factor.
• People like to look at pictures more than they like to take them. 
• They like to share them even more. PicoP is an outstanding way to SHARE pictures. 
• PicoP SERIOUSLY enhances the favorite activities of Smart Phones and all portable electronics: 
• WATCHING VIDEO
• TAKING PICTURES
• PLAYING GAMES

Two Months with Phablet

However, analysts point to the growing popularity of ‘phablets’ (a horrible word to describe something between a phone and a tablet). In parts of Asia, they’re more popular than laptops and tablets combined, and even Apple is rumoured to be working on a larger-screen iPhone.

Phablets in Asia

• "Speaking to the Guardian in September, IDC reported that a total of 25.2m ‘phablets’ had shipped in the Asia-Pacific region, excluding Japan. This figure was actually higher than both mobile PC and tablet shipments. Furthermore, the Guardian indicated that large-screened smartphones accounted for more than 30% of all smartphone sales in India."
• With Samsung accounting for 60% of all smartphone sales in South Korea, it might come as little surprise that Flurry Analytics recently determined that a whopping 41 percent of smartphone sales are for devices that are 5-inches or larger. After all, both the Galaxy S4 and Note 3 hit or exceed this size barrier.
• In Southeast Asia – and particularly in South Korea – the mobile gaming industry is huge. According to Flurry Analytics, the most popular app store in South Korea is SK Planet’s T Store. In cooperation with Flurry, the T Store reported that a staggering 68% of its revenue from apps and other digital content comes from gaming.

Why your next phone should be a Phablet (Huffington Post)

• "Phablets are getting bigger. The implication is that bigger is better if a customer can do more on a single device and not worry about having a laptop and tablet nearby. 

• "Smartphone behaviour has shifted away from voice towards browsing, reading, writing, purchasing, gaming and consuming apps, audio and video."

At Inquisitir.com

• "When Jobs was asked why Apple simply didn’t increase the iPhone screen size, and thus the potential size of the internal antenna, Jobs responded in 2010 that no one would buy such an iPhone since “you can’t get your hand around it.” Samsung even made fun of this fact by releasing an ad saying, “No one is going to buy a big phone. Guess who surprised themselves and changed their minds.”

An "Apple-style" fix to fitting a large screen in a small phone? Well, that would be PicoP.