Tuesday, June 2, 2015

More than 8 hours/day of media consumption

Media consumption is going mobile, and it's mostly television and internet. The ultimate bigger screen for mobile media consumption is licensed by MicroVision.

On average, people spend more than 490 minutes of their day with some sort of media, according to a new report by ZenithOptimedia. Television remains dominant, accounting for three hours of daily consumption—an hour more than the internet, in second place. (The report measures media consumed in its traditional form—for example, broadcasts on television sets and newspapers in print. Watching videos on the web or reading a newspaper’s website counts as internet consumption.)

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