Amazon Event

April 2 1

1:00 AM Eastern Time

Just a reminder to myself. The rumors point to it being more than simply a dongle or Roku like device....

"The so-called 'Kindle TV' service has been discussed with at least three major media companies, according to reports.

The service is expected to combine live TV with Amazon's existing Prime TV and film on demand service.

Amazon already offers on-demand TV shows and movies free to customers who are members of Amazon's premium shipping service Prime, in both the UK and US.

It is believed the service could use a low cost box similar to Roku's, or Apple's TV box, according to the Wall Street Journal.

Earlier reports claim the set-top box is being developed by Amazon’s Lab126 division in Cupertino, close to Apple's campus, and is being run by Malachy Moynihan, a former vice president of emerging video products at Cisco who also worked for Apple.

It comes as Amazon has been ramping up its video content...."

ARTICLE AT SOURCE HERE CNET

Amazon has sent out invites to a press event announcing a "new update to our video business." Many are expecting the company to announce a new streaming-media device along the lines of Chromecast, Roku, and Apple TV.

by David Carnoy

@DavidCarnoy
March 27, 2014 9:38 AM PDT
Updated: March 27, 2014 12:57 PM PDT

For months, Amazon has been rumored to have a video set-top box in the works to rival the Google Chromecast, Roku, and Apple TV. Well, we may finally get to see it on April 2, as the company has sent out a press invite for an event in New York, where it will discuss "an update to our video business."

At many of Amazon's larger press events, CEO Jeff Bezos delivers the presentation, but in this case it appears that Peter Larsen, a vice president in Amazon's Kindle division, will do the honors.

At this point, it's unclear what exactly the new device is, though rumors suggest that it will be shaped like a dongle -- similar to Google's Chromecast and Roku's new Streaming Stick -- and be very affordable, with a possible discount for Amazon Prime members.

Earlier this month, reports circulated that Amazon's set-top box would come with a variety of apps from other companies for streaming music, movies, and games, along with access to the company's own Video on Demand store and Instant Video service.

Thursday, March 27, 2014

AMAZON device April 2 - UPDATED