I believe this is very meaningful. The SIZE of the ads is going to be bigger with PicoP, and I'm sure that advertisers are actually dreaming of the days when they can put targeted ads in a large format from a phone.
More eyes make it more effective.... when you're showing your pictures on the wall in the restaurant, to your family and friends -- and everyone nearby...
The sheer volume of mobile video consumption will push mobile video ad spending past non-mobile next year. In 2018, mobile video ad spending is expected to grow 49 percent to nearly $18 billion, while fixed online video ad spending is expected to decline 1.5 percent to $15 billion.
That’s because people around the world will watch 25 percent more video on phones and tablets next year, while video consumption on non-mobile devices like laptops and computers is expected to decline for the first time, according to new forecasts from media measurement company Zenith.
In 2018, people on average will spend 36 minutes watching online video on their phones and tablets compared with 18.5 minutes on non-mobile devices. Mobile online video consumption first passed non-mobile last year and the gulf is going to widen significantly in the coming years.
This is looking WAY better than I originally thought it was going to.
This is most definitely a MICROVISION powered product.
If you're betting against this.... good luck.
--- If anyone is following this post, there were some cross-currents on what kind of tech is in here. It's clear at this point that they are at least experimenting with DLP and PicoP
Advanced Micro Devices Inc. came through on the first phase of its new product cycle Tuesday, but the next challenge is to deliver results in the $16 billion data center market to justify investors’ continued optimism.
AMD shares surged nearly 11% in after-hours trading, touching prices that the stock has not reached in a regular session in more than a decade. Those gains add to an explosion in the chipmaker’s shares, which have more than doubled in the past year as the S&P 500 index SPX, +0.29% gained 14.2%.
Nowadays, "projection" has become a hot word, from the beginning of the projector to the projection TV, projection has become a living and working in the meat and potatoes. In fact, the key to the beginning of the projection is portable. Such as laser projection TV, it will not be the same as ordinary TV placed here basically do not move, and laser projection TV you can take away anytime, anywhere. Therefore, more and more mobile phone manufacturers are now on the phone to join the projection function, so that the phone instantly incarnate the big screen. June 28, Shanghai MWC, the mobile phone manufacturers Green Orange released its new laser projection phone VOGA V, and now this phone came to the mobile phone home editorial department, let us take a look at this phone today. Exterior
VOGA is the brand of Orange Orange's brand, positioning "innovation, intellectual, technology" is designed to provide users with imaginative, high quality and highly personalized products, and today's VOGA V is its first product.
VOGA V machine with all-metal body, equipped with a 5.5-inch 1080P resolution screen, the surface covered with 2.5D curved glass. The bottom does not set the button, but the use of the virtual button on the screen settings, and the fingerprint on the back.
As a result of the use of all-metal body, the back of the common three-stage design, while the back of the two sides also carried out the arc treatment to enhance the grip when the feel.
The most prominent back is its camera, similar to the previous Nokia WP period and Moto Oreo shape. According to the official introduction of green orange, VOGA V camera with a tourbillon streamer design, by 10 layers of craft to create the tourbillon streamer lens, turn the phone will have a different luster, or very beautiful. The camera is below the fingerprint module.
VOGA V uses a USB charging interface. As a result of positioning the laser projection phone , therefore, VOGA V mobile phone at the top of its projection area.
Due to the increase in the projection module, is bound to increase the consumption of mobile phone power. Therefore, VOGA V is equipped with a 4000mAh large capacity battery, so the machine size reached 153.06 * 75.64 * 10.28mm, weight reached 203g, relative to the current mobile phone is still relatively heavy, but taking into account its unique Of the projection function, but also reasonable.
VOGA V machine appearance is also a lot of use of the CNC bright edge cutting, the upper and lower border, fingerprint area, the camera around, make the phone looks a lot of fine. VOGA V mobile phone is not thin, but the overall still gives a more comfortable feeling.
System projection
As a positioning for a projection phone, it can be said VOGA V system is designed around the projection and specially designed to build. And its carrying is based on Andrews 7.0 version of the VOGA custom UI system.
First talk about the same, the whole system uses a rounded rectangular icon, the interface looks very neat. At the same time, the operating logic and general mobile phone is no different, it is easy to get started.
In addition, VOGA V fingerprints in addition to unlock, but also support the answer phone, fingerprint camera, encrypted files. At the same time, Macau Galaxy official website , multiple clicks can also open the application, different clicks can open different applications, support up to four clicks. At the same time, can also support sliding open applications, this feature is still relatively new, skilled after more convenient.
Projection
Then talk about VOGA V phone's main function: projection. According to the official introduction, VOGA V uses MEMS laser projection technology, compared with the traditional DLP technology, MEMS has a clear imaging, no focus, high color saturation and low power consumption and other advantages. At the same time, VOGA V mobile phone biggest feature for the built-in projection module, you can project through the three-color laser interface, the formation of a clear image.
At the same time, MEMS without focusing technology greatly enhance the use of experience, but also support smart keystone correction. In addition, compared with DLP technology, MEMS also has a high contrast, reaching 5000: 1, so that the picture more clearly. Saturation, the official introduction, MEMS reached 150%, can make the screen look more vivid.
In order to have a longer projection time, VOGA V built-in 4000mAh capacity battery, the official propaganda can be projected 4 hours, continuous playback of two large. The projection screen, the official description of the distance from the wall 1.8 meters, can cast about 70 inches screen.
Function, VOGA V in addition to projection video, but also projection documents, pictures, games, etc., to meet the work, life and entertainment needs.
Open the VOGA V, the first screen in addition to the first screen DOCK, there is no other icon, you can see a similar shape with the camera circle. Above for the English "Laser Projector: laser projection" back camera also has this logo, showing that this is a laser projection phone.
Click on the circle icon, will come out of the document, video, gallery, game and projection settings, click on the icon to go to the appropriate application. Of course, these related applications also have a separate icon.
And long press to open / close the projection, this open and close the way is still very simple.
When you open the projection, the phone will appear at the border of a "+" icon, click on the right side of the border will appear closed projection, quick settings, recording, handle connection, DND, projection sharing, business card and other functions. Turn off the projection will disappear.
For the projection, VOGA V also developed a similar "game sharing" function, in a "Po Orange Game City" application, the user can download the favorite game, and then use the phone or handle and other equipment to connect the right side of the two-dimensional code , You can join the game, very interesting.
At the same time, in the projection, the phone screen, the finger slide on the screen in the projection screen will appear a mouse, can replace the finger model click operation, while the phone is equivalent to a touchpad.
At the same time, in the projection, the phone screen, the finger slide on the screen in the projection screen will appear a mouse, can replace the finger model click operation, while the phone is equivalent to a touchpad.
Camera, VOGA V laser projection phone with 8 million +13 million pixel camera combination. Support auto focus, panoramic camera, slow motion, face landscaping and other functions, but also supports HDR high dynamic lighting rendering technology.
(2) Through the proofs can be seen, VOGA V camera overall feeling is good, 13 million pixels to bring the high resolution of the screen has a wealth of details of the performance. At the same time, in the white balance, VOGA V adjustment is still OK, there is no obvious cold or warm phenomenon. Night also has a good tolerance, noise control is also the ideal price. As a whole, most of the scenes are still not a problem. And for those who usually like friends and microblogging users VOGA V camera performance is not to mention.
Performance, VOGA V equipped with MediaTek MT6750T eight-core processor, 4GB +64 GB storage portfolio. Configuration is not outstanding. I use VOGA V demo a game, "King of glory," the whole did not Caton, dropped frames and other phenomena, or very smooth, the whole maintained at 29, 28 levels, to cope with most of the daily situation is not a problem.
Life, the front has been mentioned, in order to maintain a long projection, VOGA V equipped with a high-capacity 4000mAh battery, in addition to projection, such a battery capacity if the usual moderate use, the day is basically not a problem.
(3)
Summary: VOGA V is a major difference in the product. Has its own special product positioning, and this in the appearance of the phone, the system and so on a lot of effort. Put in the product, the projection and mobile phone combination, to create the most convenient projection equipment, this alone, it has been attractive enough. Imagine you can carry a projection device with you, really cool. And more importantly, it can not only project, or a cell phone!
The system has been trained to watch an audience of theatergoers as they watch a film. It can track reactions like smiling and laughter on hundreds of faces in a dark theater, allowing Disney to quantify whether or not a film is working as intended on a granular scale. It’s easy to imagine such technology eventually reaching well beyond the movie theater, into the real world, where Disney parks could react to your mood with real-time Disney magic.
******
Microsoft Research has used computer vision systems to measure facial and body language for a long time now. In one instance, its researchers actually programmed an elevator to know whether it should open or close for a person walking past. How? The system measured each person’s facial expression and body language. Disney Research claims its system can scale beyond people in a movie theater, and can even capture the intricacies of real-world movements, like trees blowing in the wind, with applications in animation. At the very least, one can imagine Disney bringing this technology into its parks, like the upcoming Star Wars world–customizing the space and the characters you interacted with to your liking. It’s easy to imagine sentiment-analysis cameras making their way into other consumer experiences, too, like vending machines or fast food restaurants.
AI might help the whole world find its bliss point, keeping us perpetually craving the next bite of life.
SNAP still has a market cap of 16.78 Billion -- shorts are still likely to be rewarded there. If you compare what the companies can do, Microvision looks very good. If you do the math to compare on a market cap basis Microvision looks very good. Short sellers have lost a fortune betting against good tech stocks this year, (and betting on the wrong ones.) Business Insider
Mundane, but it illustrates well one of the complex things that could be done much better with much better LiDAR. Infrared lasers with different wavelengths is something that Microvision will be able to do. EETaiwan
The automation revolution, where most of our jobs are replaced by robots and we spend the rest of our days floating around on rubber rings sipping piña coladas, has hit a snag: a Knightscope K5 security bot appears to have fallen down some stairs and drowned itself in a water feature.
The scene, which took place at the mixed-use Washington Harbour development in Washington DC, was captured by Bilal Farooqui on Twitter. One local office worker reported that the K5 robot had only been patrolling the complex for a few days. Knightscope said in a statement that the "isolated incident" was under investigation, and that a new robot would be delivered to Washington Harbour this week for free.
But with CCTV officially won the ICC China game broadcast right, not the same scene can also enjoy their home team's wonderful game. The VOGA as ICC China official only designated mobile phone, in the MWC stunning debut, it is timely and CCTV reached a cooperation agreement, won the ICC race in the event of communication resources, have to say VOGA recent action is very rapid.
Enter any Chinese subway station and you’ll see riders tapping away on their phones. They’re chatting, shopping, reading and catching up on TV. But more often than not, they’re gaming.
China’s gaming industry is big money, and especially so on the mobile platform where market share is increasing. In 2015, mobile gaming raked in some 56 billion yuan (8.2 billion US dollars), a massive increase from just 6.2 billion yuan (910 million US dollars) in 2011, according to iResearch, a Chinese research firm focused on the country’s Internet sector.
Tencent’s immensely popular mobile game Honor of Kings grew to become the highest-grossing mobile game in China on both Android and Apple’s iOS platforms. The company’s 2016 annual report showed the game had over 200 million registered users and over 50 million daily active users – about the population of South Korea. According to Chinese big data service provider Jiguang, those born after 2000 take up 23.31 percent of its user base.
Most recently, the Internet giant had to issue measures to restrict playtime for the game’s young players, after reports of addiction and all-nighter gaming marathons. So what makes it so hard for users to put their phones away?
Nothin’ better to do
"I'm out of work at the moment, so apart from when I'm eating or sleeping I play "Honor of Kings" non-stop until the system kicks me out. A rough estimate would be at least eight hours," 23-year-old Zeng Xiaoxian told Reuters.
Games like Honor of King are easy to get into. Most of them are free to download, but players are often able to pay to upgrade their characters and costumes, or help advance to the next level.
Plus, the mobile platform makes gaming so much more convenient than its console counterpart.
“First of all, I don’t need a computer to game anymore,” said 28-year-old Liang Weiyi (not his real name), a product manager at a foreign car company. “I play 'Honor of Kings' because of its integration with WeChat – you get to often play with your friends.”
"Honor of Kings" promotional image
Battling it out VR style
Some of China’s most popular games are known as Massively Multiplayer Online Role-Playing Games (MMORPGs), like Honor of Kings and World of Warcraft, and they’re just the thing driving the industry.
There are two things that make MMORPGs so enticing: the roleplaying and the sheer amount of people online to play with.
The role-play aspect makes use of a user’s creativity and imagination to create and customize characters, choose where they’ll go and pick what sort of quests to complete. In short, you can do almost anything in a game.
“Honor of King might be easy to get into, but the challenging gameplay is what makes it attractive,” said 31-year-old Zhang Yingqi. “Unlike some games where you can spend money to level up, this game requires your personal intellect and skill.”
Despite the virtual reality of things, it’s still human nature to be at the top of the pack. In a game like Honor of Kings, where users get to battle with other players and go on quests, beating out friends and those around them to be at the top of the leaderboards is something that spurs users on to play.
“Beating my opponents gives me a great sense of satisfaction,” said Zhang. “That’s because you know you’re playing against a real person."
Hello, is it me you’re looking for?
Yet it’s not merely the competitive spirit driving them. With the massive numbers in an MMORPG, users can join big guilds, do various activities within the group, maintain relations and meet new people.
“Of course, beating your friends in the game is much more satisfying than beating a stranger,” says 28-year-old Li Chaoran, an avid gamer who dabbles in other mobile games like Helix Horizon and Tap Titans. “But I think what is much more satisfying is the fact that me and my friends made use of our friendship to cooperate in a game.”
“Today, gaming allows me to improve my friendship with my old friends.”
And as much as it’s about a connection with other people, it’s also about “finding yourself”.
“For youths, one of their most important tasks is self-determination – that is to answer the question of 'who am I'”, said Dr. Lei Li, a psychology professor from Renmin University of China. “Video games allow anonymity, create an identity, and put you on equal footing with other players; and these characteristics can help fulfill the self-development that young people seek.”
“In contrast, many of those users are facing difficulties and limitations in these areas in real life," said Dr. Lei. "Hence for some people, the allure of the Internet is very large.”
The brain wants what the brain wants
The accomplishment and success felt after each quest or battle targets the brain’s reward system, releasing dopamine which gives users a sense of happiness and rush.
Over time, it is possible for the brain to release less dopamine with the same amount of activity, and this in turn spurs users to go for more play time for the same hit.
The mechanics of addiction are straightforward, but there is something often overlooked: the teenage brain is still developing.
That means parts of the brain which are responsible for decision making and impulse control are not fully formed, according to neurologist Frances E. Jensen, author of “The Teenage Brain”, often making teenagers susceptible to addiction.
Dr. Lei acknowledges the sense of accomplishment felt over the internet might not be able to carry over to real life.
“In addition to young people working hard, their family, school, and society should provide more opportunities for them to help meet their growth needs,” said Dr. Lei.
When I was in high school I had a teacher, who, when the class was being particularly thick would say "I have to spoon-feed you kiddies." I don't look at the boards much anymore, I do glance occasionally for cool stuff other people have dug up... recently I saw something that requires an apparent spoon-feeding of what I regarded as the most important slide from the ASM presentation. So they TOLD us -- THIS year... Here is your checklist: 1) Embedded in Smartphone 2) Embedded in Tablet 3) Interactive Pico Projection 4) Head Up display
I heard some concern that the timeline is now out to 2021+... which is fantastic. Yes, the timeline is that far out now.... with NEW stuff.
Everything they were talking about 2 years ago, is happening THIS year.
Had a few interesting conversations in the last couple of months about the measurement of potential growth of Microvision. At the ASM there was something very interesting that was kind of surprising. The people in the know at the company seem to be even more excited about the 3D scanning capabilities of PicoP than they are with projection. (Don't misconstrue anything, there's a lot to be excited about with portable projection!) Which led to a puzzle: how do you measure the potential demand for something that doesn't really yet have a market? I have bounced this question off several friends who are into Microvision. Display Potential: When we're talking displays it's fairly easy to measure the potential:
We have a clear stats on the number of portable computers that exist in the world.
We know the growth rate of the market, and the demand and desire for displays.
We know that there will be a demand for larger displays in smaller packages.
If we take a known segment of this market, we can make a relatively educated guess about the limits of demand.
That, resulted in the creation of the calculator, which could accommodate differing opinions and hopefully help everyone figure out where they think things are going to go.
3D Scanning Potential:
So, measuring potential in an as yet untapped market is more problematic, at least for me.
One way that I'm considering it, is that you could take every machine that could move on its own that's more expensive than a certain threshold, and expect that it would eventually have one or more 3D laser scanners in it. That's still very difficult to quantify, and I'm not yet sure if it's a useful model.
One of the people I discussed this with however talked about something that does make a lot of sense and said that with 3D scanning, the company should be able to command significantly margins on what is produced.
Higher Margins: The logic goes like this: If you have an embedded projector in a smart phone, you're still not going to use the projected image more often than you use the built in screen. Most of the time it will be in your pocket, and you'll pull it out for a quick check of something. Occasionally, you'll share big pictures or watch media.
But if you have a 3D scanner on a robot, that thing will be working 24 hours/day, 100% of the time. That's a high duty cycle, and customers will pay more for that.
Good thought as far as I'm concerned, but I'm still trying to figure out how to anticipate the number of possible installations. Seems like it would be a lot.
People who I think are smarter than I, who know more than me about the space seem to have great enthusiasm for this particular Microvision product.
Three years ago, something was posted here about why mobile companies must use PicoP. They have little choice.... now, I think they have no choice. There's a condition in psychology called "cognitive dissonance." It's an actually emotionally or mentally painful condition where a person holds two contradictory beliefs. In the field of psychology, cognitive dissonance is the mental discomfort (psychological stress) experienced by a person who simultaneously holds two or more contradictory beliefs, ideas, or values. (Wikipedia Entry) Most of us confronted by this concept would agree that holding contradictory beliefs at the same time isn't very smart, but a lot of people still do it. It's often less painful to hold the contradictory beliefs than choose between them or to admit that we are wrong about something. Consumer dissonance. The consumer electronics market is experiencing a similar kind of dissonance. There is a huge emphasis on small electronic devices - on more and more powerful computers in our hands or in our pockets, or on the wall. Smaller and portable is better. Yet the desire to have a larger screens is still there. So phone companies are making phones with smaller "Bezels." They want to maximize the size of the screen relative to the device. The demand for a smaller device with a larger screen has to result in a kind of dissonance, because a larger screen requires a larger device. Until last week. Now, you can get a six foot screen in your smartphone. ....and it's available to manufacturers in a plug-in module. (Minimum design time, and minimal difficulty in manufacturing when you can just plug in an internal device) Just this easy:
Features ICT, MediaTek, 5G, Voga V, and Moto Z2 Pretty good for a news service that has an audience that's a billion+ --- it's so obvious it probably hasn't been noticed... the ONLY reason that anyone is talking about this phone is that it's equipped with a laser projector from Microvision....
Green Orange mobile phone in the MWCS site released its laser projection phone: VOGA V, which is equipped with the latest MEMS laser projection technology, the smart phone market segment, can be described as an imaginative innovative models. *** Wikipedia The Xinhua News Agency is the official press agency of the People's Republic of China. Xinhua is the biggest and most influential media organization in China. Xinhua is a ministry-level institution subordinate to the Chinese central government Another Article Found by Tom
So, if you search on YouTube for VogaV you find this video.
I wish I could read Chinese. If someone can give a translation that would be fantastic.
So first thing I notice is that Mr. Tokman is speaking at the presentation. Given the slide behind him, this looks like a presentation for investors. (by 2022, video will account for 70% of mobile data traffic.) Second thing -- based on the bottom video -- they have further plans. That's touch interactive short throw on a table... not mentioned in the release so far.
VOGA V laser projection phone release break the phone screen border SmartphoneYouth Bolshevik2017-06-29
On the opening day of the 2017 MWC Shanghai show, we saw a new mobile phone release at the show, VOGA V laser projection phone. VOGA V is a sub-brand of green orange mobile phone, positioning is a flagship model.
The back of the phone has a fine polished, holding the hands of no feeling of separation, the back of the camera is very recognizable, in a circular on the segmentation, flashing lights are located in the central axis position.
The camera looks no small, but there is no obvious bulge, although there is a lamp holding, but the thickness of the machine control at 10mm, weighs only 203g, 188g than the iPhone 7 Plus not much.
Let's take a look at the specific parameters:
5.5 inch 1080p resolution display
Equipped with MediaTek eight-core processor
4000mAh battery
4GB + 64GB, 4GB + 128GB memory combination
800W + 1300W pixel camera combination
The main function of this phone is that it's projection capability, the top of the phone has an opening, which has a small projection lamp, you can project images in the plane.
According to the official introduction, this projection lamp uses a more advanced three-color laser technology, with a look of the structure, a bit like submarine's periscope. This design allows the phone in a smaller size can cast a clear image, the phone on the 1.8 meters away from the wall position, you can see the 70-inch screen.
It has automatic keystone correction (up and down) and auto focus function, the maximum can support four hours of playback, a resolution of 720p. Exhibition set the experience area, although not all black environment, but the screen brightness is also good, you can see very clear.
Watching the game did not appear on the screen of Caton, in my half an hour of time experience, the phone did not heat a serious situation, this must be praise.
Projection in the screen contrast and saturation also has a very good parameter, in different planes can work properly, so no need to be equipped with a special screen, pull the curtains during the day, in the white walls will be able to watch.
The phone can still be used after the black screen, when you slide on the screen, the projection of the interface will appear a computer mouse to facilitate more accurate positioning.
Support the multiplayer game, although the location of the camera led to the normal play "King glory" and other games, but it supports tools such as hand, to the possibility of multiplayer games, can increase the interaction of the game.
This laser projection phone is particularly suitable for business people, without cable, will be able to PPT and copy of the show, which in efficiency, than the phone to a table of people one by one to see more convenient.
To be able to cast the phone there is another benefit, we know that the phone screen will be scattered blue, after a long time, for the eyesight and eyes will cause irreversible damage, and now most of the children is also a mobile phone.
If there is VOGA V this projection phone, projection of the screen and the screen from the luminous essential difference, it is a diffuse imaging, the screen is not flickering, can effectively reduce the blue light, thus protecting eyesight. System is based on Android N independent research and development of the os system, we can see it on the home page has a big button, the projection of the priority placed in a very high position.
VOGA V provides a special bracket that allows the phone to adjust the projection angle on the table, but it is a pity that the VOGA V is not equipped with a waterproof function, so it is necessary to be careful when using it, The projection lamp is affected.
Price, 4GB +64 GB flagship price of 3699 yuan, 4GB +128 GB version of Juejue package version price of 4,999 yuan, there are 5 different colors optional.
