Wednesday, July 5, 2017

Looking back and looking forward

Three years ago, something was posted here about why mobile companies must use PicoP. They have little choice.... now,  I think they have no choice.

There's a condition in psychology called "cognitive dissonance."  It's an actually emotionally or mentally painful condition where a person holds two contradictory beliefs. 

In the field of psychology, cognitive dissonance is the mental discomfort (psychological stress) experienced by a person who simultaneously holds two or more contradictory beliefsideas, or values(Wikipedia Entry)

Most of us confronted by this concept would agree that holding contradictory beliefs at the same time isn't very smart, but a lot of people still do it. It's often less painful to hold the contradictory beliefs than choose between them or to admit that we are wrong about something.

Consumer dissonance.

The consumer electronics market is experiencing a similar kind of dissonance. There is a huge emphasis on small electronic devices - on more and more powerful computers in our hands or in our pockets, or on the wall. Smaller and portable is better. Yet the desire to have a larger screens is still there. So phone companies are making phones with smaller "Bezels." They want to maximize the size of the screen relative to the device.

The demand for a smaller device with a larger screen has to result in a kind of dissonance, because a larger screen requires a larger device. Until last week. Now, you can get a six foot screen in your smartphone.

....and it's available to manufacturers in a plug-in module. (Minimum design time, and minimal difficulty in manufacturing when you can just plug in an internal device)

Just this easy: 

 Plug and Play

Why mobile companies must use picop

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