Watching AR....

When you have the tech for the best near eye display, you'll have a place in most AR setups.

The companies working on it are working on displays, software, interface, computing hardware and CONTENT.

With the exception of Magic Leap, I've tried them all. The Microvision setup I tried was old, and it was still better than anything else anyone was showing. (Better than Hololense, better than Meta, better than Vuzix.

Magic Leap, Royal Shakespeare Company

All the cash Magic Leap is amassing is probably going a long way toward hardware development and manufacturing, but it's also becoming increasingly clear that a large portion of that cash will be devoted to content. The latest proof is a new partnership between Magic Leap and the UK's Royal Shakespeare Company (RSC).

Revealed on Wednesday, March 7, on RSC's official site, the pairing is being described as an effort to "look at how spatial computing can change the way audiences experience theatre." Specifically, the partnership will include a fellowship for recent RSC graduates and students, which will launch in the fall.

Royal Shakespeare Company

Gregory Doran, RSC Artistic Director, said: “We are very excited about our partnership with Magic Leap and the plans we have to collaborate together over the forthcoming years. We are committed to finding new ways for people to experience theatre and Shakespeare, placing the craft of theatre-making in new contexts and keeping live performance at the cutting edge of the 21st century. This partnership will build on our many years of innovation through performance and our pioneering digital work. I am delighted that this journey begins with an opportunity for young people to join us as we explore the vast opportunities that spatial computing will open up to us.”

Andy Lanning, Executive Creative Director, Magic Leap Studios, said: “At Magic Leap, we’ve brought together artists and engineers, dreamers and explorers, scientists and storytellers, who are just beginning to test the limits of a world where digital content is freed from behind screens and brought into your physical environment. We’re thrilled to embark on this journey with RSC and two visionary Fellows, who will define the medium and be encouraged to bring their existing knowledge and experience to take on the challenge of delivering the theatre experience on this next computing platform.”