An alert poster at Yahoo Message Board posted this link The ecosystem continues to improve!
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From Yahoo News
AT&T (T) unveiled a new unlimited plan with an emphasis on video.
The new plans will only be available only for AT&T's 25 million customers who also subscribe to AT&T's DirecTV or U-Verse television service at home, however. And unlike the truly unlimited data plans of a decade ago, customers will actually get 22 GB of high speed downloads before AT&T slows their connection to a crawl when they use their phones in congested areas.
Video distribution is heating up as one of the next battlegrounds for the mobile industry as the U.S. market matures and customer growth slows. Verizon Wireless (VZ) launched a free short videos service called Go90 in September and T-Mobile (TMUS) unveiled a feature it called BingeOn in November that lets customers watch as much video from many popular online services without counting the downloads against their monthly data limits.
Shares of AT&T rose 0.5% on Monday after the unlimited plan was announced. Shares of Verizon and T-Mobile were unchanged.
AT&T, which spent almost $50 billion buying satellite television service DirecTV last year, plans to make a hard push to use the new unlimited plans to cross-sell its mobile and home video offerings, Glenn Lurie, CEO of AT&T Mobility, said in an interview. About 15 million DirecTV subscribers don't use AT&T for mobile and 40 million AT&T Mobile customers don't buy home video from the company, he said.
"The cross-selling opportunity for us is just staggering," Lurie said.
But AT&T disputed that the new plans were a reaction to T-Mobile, saying that the deals were part of a strategy to leverage its investment in DirecTV, plus another $418 billion spent last year on additional spectrum rights. "Please don't compare this to BingeOn," Lurie said, emphasizing the cross-selling opportunities. "It's nothing like it."
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