What is it? A new Apple wearable, a pair of glasses making use of augmented reality tech.
When is it out? No fixed date, but a reveal as early as summer 2017 is possible.
What will it cost? Based on Snap Spectacles pricing, anything from $130/ £105/ AU$170 and upwards - but anything ten times as costly could be possible depending on Apple’s final configuration.
Why would Apple make AR glasses?CAPITALISM. Those shareholders’ appetites for mansions and swimming pools won’t be sated!
But on a serious note, Apple’s in need of a new product category. The last time Apple launched an inarguably successful new product line was the iPad – and even that has proved difficult to maintain momentum in. AR is an exciting new area, and one in which Apple (at least in hardware terms) wouldn’t have huge competition in, at least in the present.