Wednesday, February 14, 2018

Advertisers tuning out TV

Streaming and web-based as an advertiser advantage.

Large format will have an advantage. 

I'll go out on a limb and predict that Netflix will soon have a "with ads' package. (or they will start streaming ads for heavy users.)


The decline in TV viewership is accelerating as online rivals Google and Facebook have increased their investments in video, capturing almost every new advertising dollar entering the marketplace.


“Facebook and Google are cleaning our clocks because they have targeting,’’ said Peter Rice, head of Fox’s TV networks group. “I don’t think the advertising product is as good,’’ adding that TV will take a bigger slice of ad sales as it implements better targeting.

Media companies have tried to use Facebook’s admission of poor audience accounting and the proliferation of inappropriate content on both Facebook and YouTube to persuade advertisers to slow spending online. A few diverted spending to TV from digital in recent years, but no scandal has slowed the growth in advertising sales at Facebook or Alphabet.

“TV doesn’t have fraud or viewability problems, but the prices are just so high now,’’ Leszega said. “We’re at a tipping point.’’

Producer leaves TV for Netflix

Saw this coming... 

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