Advertisers tuning out TV

Streaming and web-based as an advertiser advantage.

Large format will have an advantage. 

I'll go out on a limb and predict that Netflix will soon have a "with ads' package. (or they will start streaming ads for heavy users.)

Bloomberg

The decline in TV viewership is accelerating as online rivals Google and Facebook have increased their investments in video, capturing almost every new advertising dollar entering the marketplace.

***

“Facebook and Google are cleaning our clocks because they have targeting,’’ said Peter Rice, head of Fox’s TV networks group. “I don’t think the advertising product is as good,’’ adding that TV will take a bigger slice of ad sales as it implements better targeting.

Media companies have tried to use Facebook’s admission of poor audience accounting and the proliferation of inappropriate content on both Facebook and YouTube to persuade advertisers to slow spending online. A few diverted spending to TV from digital in recent years, but no scandal has slowed the growth in advertising sales at Facebook or Alphabet.

“TV doesn’t have fraud or viewability problems, but the prices are just so high now,’’ Leszega said. “We’re at a tipping point.’’


Producer leaves TV for Netflix


Saw this coming... 

Verizon - $5 BILLION Invested in Streaming Video

From Nasdaq

Maybe they know something about PicoP and its utility with mobile devices and the trend towards mobile from fixed.

This service will be free to users and supported by advertising.

Whatever you may think of PicoP -- it will be greeted on arrival with a primed and ready ecosystem for its adoption.

Have SONY and Verizon been coordinating their efforts? The timing couldn't be better if they planned it that way.

Five Billion invested, with the biggest cellular network -- and they're worried about the competition.

Verizon is preparing to launch its free, ad-supported streaming video service called Go90 later this month. Adoption of the new application will be closely watched by investors, given that the company has dedicated considerable resources to building its streaming video and mobile advertising capabilities, via a series of acquisitions over the last two years at a cost of roughly $5 billion. There is a larger trend to watch here as well; the service should provide an indicator as to how combining an ad platform with a wireless carrier pans out. Below we discuss Verizon's growing interest in mobile content and advertising and the prospects of the new streaming application.

Advertising spending is moving away from traditional media such as newspapers and TV, onto the Internet and mobile devices. Total digital ad spending is expected to increase 15% to $58.6 billion in 2015, according to research firm eMarketer, and mobile ad spending is expected to rise 50% to $28.7 billion.

Read more: http://www.nasdaq.com/article/will-verizons-streaming-video-service-catch-on-cm522614#ixzz3mZ8msQ4V

Verizon Eyeing Millennial Media? & A Motley Fool lesson

So, the Motley Fool is all over delivering video and advertising through mobile networks -- with a focus on Verizon.

This should be very interesting to holders of $MVIS. Motley Fool often makes good calls about large trends. It's also very influential in getting people into stocks (CHECK MM since article below was released) And they're VERY close to discovering MicroVision -- it won't take much.

What this says about the ecosystem for PicoP is also amazing. Verizon is into Mobile video for advertising -- and they're clearly working hard on it. They purchased AOL for its ability to deliver video advertising.

Verizon is also the SONY carrier in the US.

If video advertising is a strong suit for Verizon, Verizon will be able to subsidize the cost of PicoP (the delivery) and the content to consumers. Making mobile video consumption that much more popular. 

When the Fax machine arrived on the market it was a hard sell. The idea was interesting, but your Fax machine wasn't any good unless someone else had one too. This is a further illustration that PicoP will arrive into an ecosystem that is already demanding it. PicoP will help sell the other services Verizon wants to sell -- like subscriptions to watch NFL football, and advertising as well.

We're almost there.

Millennial Media Website

From Fortune

While AOL may be most known for its dial-up services and growing content empire —which includes The Huffington Post, Engadget and TechCrunch—it also has put together a sophisticated suite of advertising technologies for online and traditional media that no other company (aside from Google and Facebook) can match. AOL’s platform is particularly strong in video advertising—which CommScore says reaches more than 50% of the U.S. population. The Internet company’s successful digital platform will also coincidentally assist Verizon’s plans to launch its own Internet TV service, which it announced this year after buying Intel’s media assets in 2014 and video delivery network EdgeCast in 2013.

From MotleyFool

Why would Verizon buy Millennial?
To understand why Verizon might buy Millennial, we should discuss its growing interest in advertising. 

...upcoming streaming TV service. Verizon already has experience delivering video -- its FiOS TV service reaches over five million U.S. households, and it partnered with the NFL to let users stream games to their mobile devices.

What Millennial brings to the table
In a nutshell, Verizon now owns several small advertising businesses which aren't fully integrated with each other. That's where Millennial Media comes in -- its network reaches over 670 million unique users monthly, and it has the potential to deliver ads to over 65,000 apps.

... but it's Millennial's ability to deliver ads into apps through an automated, real-time exchange which makes it a tempting purchase. If Verizon can bundle AOL One and Millennial's programmatic platforms together, it can offer advertisers all-in-one plans for advertising across mobile apps, PC screens, and TVs. If Verizon then blends data from its wireless customers, AOL, and Millennial into a single database, it could craft powerful targeted ads like Facebook and Google.

Microsoft to WOW advertisers with Hololens at Cannes

Augmented Reality is MicroVision's next big space. And MicroVision's PicoP will also have the ability to advertise effectively in new and exciting ways. It's an area to watch closely.

Full article at WSJ

The toughest ticket for executives attending the Cannes advertising festival this week isn’t an exclusive yacht party or a private concert. It’s a HoloLens demo.

That’s according to multiple ad buyers who have been briefed on Microsoft’s Cannes plans, and have been angling to get their clients and colleagues a first-hand look at Microsoft’s supposedly mind-blowing augmented reality technology.

Indeed, Microsoft officials seem to believe they have a product that will dazzle advertisers. Some ad buyers said Microsoft is looking for $10 million to $12 million commitments for brands to build virtual versions of their products for HoloLens (imagine, say, a virtual car demo). Others say prices are lower, but that Microsoft is driving a hard bargain. HoloLens won’t hit the market until sometime later this year.
On the flip side, some ad buyers think Microsoft should move faster and get HoloLens in front of as many marketers as possible to unlock creative thinking.

“I think HoloLens could be really exciting for them, but not enough people have seen it yet,” said one ad executive. “When you see it, you become an instant convert. But describing it in a PowerPoint deck is not going to give marketers reasons to figure out what to do with it. They need to do more demos.”