Wednesday, September 23, 2015

Verizon - $5 BILLION Invested in Streaming Video

From Nasdaq

Maybe they know something about PicoP and its utility with mobile devices and the trend towards mobile from fixed.

This service will be free to users and supported by advertising.

Whatever you may think of PicoP -- it will be greeted on arrival with a primed and ready ecosystem for its adoption.

Have SONY and Verizon been coordinating their efforts? The timing couldn't be better if they planned it that way.

Five Billion invested, with the biggest cellular network -- and they're worried about the competition.

Verizon is preparing to launch its free, ad-supported streaming video service called Go90 later this month. Adoption of the new application will be closely watched by investors, given that the company has dedicated considerable resources to building its streaming video and mobile advertising capabilities, via a series of acquisitions over the last two years at a cost of roughly $5 billion. There is a larger trend to watch here as well; the service should provide an indicator as to how combining an ad platform with a wireless carrier pans out. Below we discuss Verizon's growing interest in mobile content and advertising and the prospects of the new streaming application.

Advertising spending is moving away from traditional media such as newspapers and TV, onto the Internet and mobile devices. Total digital ad spending is expected to increase 15% to $58.6 billion in 2015, according to research firm eMarketer, and mobile ad spending is expected to rise 50% to $28.7 billion.

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