Streaming Content

Go90 Explanation

Verizon CFO Fran Shammo wasn't keen to talk in depth about the telco's reported $3 billion bid for struggling Internet company Yahoo at the Bank of America Merrill Lynch 2016 Telecom & Media Conference. He did however draw a line between Yahoo and Verizon's own Go90 video service.

"Obviously we've gone on a strategic roadmap here around mobile-first activity. We purchased AOL for the ad-tech platform. AOL has brought a lot of viewership to the platform, and you're going to see us over this next three to six months start to cross-pollinate our products utilizing the Verizon Digital Media Services platform. And when I say cross-pollinate, I mean the Go90 assets more integrated with the AOL assets so that we can broaden the viewership. And then really when you get down to it, viewership matters because viewership drives advertising dollars which drives the top line revenue."

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Mobile video services to launch & Google Chromecast

We're very close to a world-wide launch of a big-screen that fits in your pocket.

Everyone likes mobile. Everyone likes big screens.

Is it a coincidence that two major mobile companies in the US launch or re-launch their mobile content services? Services that they've set up at enormous expense?

I don't think so.

C|Net Go90 on Thursday 

"Go90, a free ad-based service that will play a selection of short and long videos, will be available in the app stores for both Apple devices and those running on Google's Android software."

Go90 Original Content
Verizon invested 5 Billion in Mobile Video

Watchable at ReCode

"The fact that you can watch Watchable without being a Comcast subscriber is worth noting, since many people believe Comcast will end up trying to make real money outside its “footprint” of areas where it sells Internet and TV access."

This article isn't very positive, but it's because apparently because the the fact that there is so much competition in the space, and that Watchable is replacing a different streaming service. (thanks Bill.)

Watchable

This is additionally interesting because of Comcast's WiFi sharing program. 


.... And Google's NEW Chromecast -- which scans all of your streaming services to help you find the content you want to watch. (I'm looking for details, but I'm assuming this is an HDMI connector that will be able to fit an MPCL1.)

Google's new Chromecast

Portability is Priceless

Go90 Original content

From TechTimes

Check it out at the source! Ad-supported content specifically for mobile devices.

Series Titles

• Cold
• Mr Student Body President
• The Fourth Door
• Do Over
• Miss Earth

Go90 will partner up with other big names, such as ESPN, Scripps Networks Interactive, AwesomenessTV, Vice Media Viacom and Discovery Communications. Three original lifestyle programs will be launched by Endemol Beyond USA's lifestyle network, ICON. Verizon plans to feature primetime TV shows, live broadcasting and original content. Around 5 million clients from the millennial audience are beta testing and providing feedback on the Go90 to make the launch as flawless as possible.

One way for Verizon to monetize Go90 is to sell targeted ads on the platform. The company also expects a surge in data traffic, as it aims to create a vibrant "social entertainment platform." Users can discover shows by following peers with the same preferences, and, in a more engaging feature, they will be able to clip and share segments of a show.

Verizon "No cord Required" Go90

The ecosystem for PicoP is improving. For a long time now, we've been watching content offerings improve for mobile devices.

That there are some details that were released too soon is interesting. Also, the AOL acquisition is for advertising.  -- and that the AOL addition helps them advertise with online content -- which could allow free or very inexpensive video entertainment through cell networks.

Traditional TV is what you build your living room around. When PicoP is widespread, it will change our indoor landscapes. Not everyone will abandon the television, but a lot of people will. (I expect it will be like the change in computers when tablets became widespread -- there are a lot of PCs, but not nearly as many as their used to be.

Inquisitr

"Some exclusive content will reportedly be available to Go90 users, similar to Netflix Originals. By offering exclusive content to its users, Verizon hopes that it can attract more cellphone customers.

Verizon has recently been working with several partners like Viacom, ESPN, DreamWorks, and others. The companies Verizon has been working with lately will most likely provide some content for Verizon’s new service."

Verizon’s Go90 service will launch by the end of summer, according to reports.

From MediaPost

While Verizon had spoken publicly about a pending video offering, a mistakenly posted pre-launch beta test site (now inaccessible) leaked details of Go90. Variety reports that the site describes the service as “live music, exclusive events, best of web content, sports, prime time and more.” Partners previously declared and listed on the now-missing site include Nickelodeon, Comedy Central, MTV, DreamWorks, Vice, ESPN, CBS Sports, Scripps and AwesomenessTV

In an interesting characterization of old media, the site calls traditional TV “an appliance you rearrange your living room around.” Go90 will be designed from the ground up as a mobile-first experience: “no cord required.” The service will include the ability to share clips from longer-form video, which the app dubs “Moments.”

Verizon Eyeing Millennial Media? & A Motley Fool lesson

So, the Motley Fool is all over delivering video and advertising through mobile networks -- with a focus on Verizon.

This should be very interesting to holders of $MVIS. Motley Fool often makes good calls about large trends. It's also very influential in getting people into stocks (CHECK MM since article below was released) And they're VERY close to discovering MicroVision -- it won't take much.

What this says about the ecosystem for PicoP is also amazing. Verizon is into Mobile video for advertising -- and they're clearly working hard on it. They purchased AOL for its ability to deliver video advertising.

Verizon is also the SONY carrier in the US.

If video advertising is a strong suit for Verizon, Verizon will be able to subsidize the cost of PicoP (the delivery) and the content to consumers. Making mobile video consumption that much more popular. 

When the Fax machine arrived on the market it was a hard sell. The idea was interesting, but your Fax machine wasn't any good unless someone else had one too. This is a further illustration that PicoP will arrive into an ecosystem that is already demanding it. PicoP will help sell the other services Verizon wants to sell -- like subscriptions to watch NFL football, and advertising as well.

We're almost there.

Millennial Media Website

From Fortune

While AOL may be most known for its dial-up services and growing content empire —which includes The Huffington Post, Engadget and TechCrunch—it also has put together a sophisticated suite of advertising technologies for online and traditional media that no other company (aside from Google and Facebook) can match. AOL’s platform is particularly strong in video advertising—which CommScore says reaches more than 50% of the U.S. population. The Internet company’s successful digital platform will also coincidentally assist Verizon’s plans to launch its own Internet TV service, which it announced this year after buying Intel’s media assets in 2014 and video delivery network EdgeCast in 2013.

From MotleyFool

Why would Verizon buy Millennial?
To understand why Verizon might buy Millennial, we should discuss its growing interest in advertising. 

...upcoming streaming TV service. Verizon already has experience delivering video -- its FiOS TV service reaches over five million U.S. households, and it partnered with the NFL to let users stream games to their mobile devices.

What Millennial brings to the table
In a nutshell, Verizon now owns several small advertising businesses which aren't fully integrated with each other. That's where Millennial Media comes in -- its network reaches over 670 million unique users monthly, and it has the potential to deliver ads to over 65,000 apps.

... but it's Millennial's ability to deliver ads into apps through an automated, real-time exchange which makes it a tempting purchase. If Verizon can bundle AOL One and Millennial's programmatic platforms together, it can offer advertisers all-in-one plans for advertising across mobile apps, PC screens, and TVs. If Verizon then blends data from its wireless customers, AOL, and Millennial into a single database, it could craft powerful targeted ads like Facebook and Google.