Monday, July 27, 2015

Verizon "No cord Required" Go90

The ecosystem for PicoP is improving. For a long time now, we've been watching content offerings improve for mobile devices.

That there are some details that were released too soon is interesting. Also, the AOL acquisition is for advertising.  -- and that the AOL addition helps them advertise with online content -- which could allow free or very inexpensive video entertainment through cell networks.

Traditional TV is what you build your living room around. When PicoP is widespread, it will change our indoor landscapes. Not everyone will abandon the television, but a lot of people will. (I expect it will be like the change in computers when tablets became widespread -- there are a lot of PCs, but not nearly as many as their used to be.


"Some exclusive content will reportedly be available to Go90 users, similar to Netflix Originals. By offering exclusive content to its users, Verizon hopes that it can attract more cellphone customers.

Verizon has recently been working with several partners like Viacom, ESPN, DreamWorks, and others. The companies Verizon has been working with lately will most likely provide some content for Verizon’s new service."

Verizon’s Go90 service will launch by the end of summer, according to reports.

From MediaPost

While Verizon had spoken publicly about a pending video offering, a mistakenly posted pre-launch beta test site (now inaccessible) leaked details of Go90. Variety reports that the site describes the service as “live music, exclusive events, best of web content, sports, prime time and more.” Partners previously declared and listed on the now-missing site include Nickelodeon, Comedy Central, MTV, DreamWorks, Vice, ESPN, CBS Sports, Scripps and AwesomenessTV

In an interesting characterization of old media, the site calls traditional TV “an appliance you rearrange your living room around.” Go90 will be designed from the ground up as a mobile-first experience: “no cord required.” The service will include the ability to share clips from longer-form video, which the app dubs “Moments.”

No comments:

Post a Comment