Saturday, July 11, 2015

Facebook & Quickfire -- Ecosystem improvement

The more video that can be delivered to consumers, the more easily, with less bandwidth, the better. Until 5G protocol becomes common, this is the next best thing. 


What is QuickFire?
The social networking mogul Facebook took over the video startup QuickFire. The acquisition was officially announced on the QuickFire website
In the words of Craig Y. Lee, QuickFire CEO, “QuickFire Networks was founded on the premise that the current network infrastructure is not sufficient to support the massive consumption of online video without compromising video quality. QuickFire Networks solves this capacity problem via proprietary technology that dramatically reduces the bandwidth needed to view video online without degrading video quality.
...the announcement comes days after Facebook declared that they average more than one billion video views every day. Video is now an essential part of the Facebook experience. Think about the #IceBucketChallenge, a viral campaign that saw 2.4 million related videos on Facebook. There is a lot of power behind such explosive campaigns that take over the online community and Zuckerberg’s team is ready to make the most of it.

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