According to Frost & Sullivan’s Augmented Reality in Cars the three most distinct HUD types are pure windshield HUDs, combiner HUD for limited space and lower costs, and augmented reality (AR)-based HUD for exhibiting sensor-fused safety data.
Apart from larger and brighter display, the next generation of HUDs will consume less power, have a smaller footprint, and support 3D AR. Due to their outstanding features, these technologies will find eager adopters in European luxury OEMs such as BMW, Mercedes Benz and Audi.
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