order of multitude increase in market cap...?

Proactive Investors

MicroVision Inc.’s (NASDAQ:MVIS) latest demonstration of its laser-projection systems at this year’s CES show in Las Vegas put the company’s best foot forward in the eyes of an H.C. Wainright & Co. analyst.

“Some might argue attaining a measure of commercial success with projection interactivity could drive the company to an order of multitude increase in market cap, and we suggest that enabling interactivity in projection has significant import in everyday applications, such as supplementing voice-activated commands with touch-enabled projection interaction in smart home systems,” Kevin Dede wrote in a research note Monday.

The note also touted the potential impact of new and improved real-time digital 3D rendering using the company’s new PSE-0400li3-101 sensing engine.

“This year's demonstration was remarkably advanced,” Dede wrote, though he also acknowledged that the “exact application isn't immediately clear to us, but is less important than the direct customer relationship and the ability to meet requested specifications.”

These innovations, however, build on the foundation of the maker of ultra-miniature projection displays’ established proficiency in laser-based projection, Dede wrote, as interactivity remains the “touchstone of the company’s technology development.”

New CEO impresses

The CES show was also an opportunity for the analyst to deliver first impressions of newly installed CEO Perry Mulligan, who impressed Dede with his “professional demeanor and the positive prospect that his large company experience could have on MicroVision's collegial, but forced-to-go-mainstream culture.”

Mulligan stepped into the role about two months ago, after seven years on the board.

“We think the change, overall, should be good for MicroVision given the positive direction … the company is currently managing,” Dede wrote, adding the Mulligan’s supply chain-optimization expertise could lead to “better economic outcomes.

The Wainright analysts reiterated the firm's 'buy' rating and US$3.50 price target on the shares.