It's more interesting to me at this point that this very mainstream publication has noticed it.
So far those of us paying attention to the space are seeing a lot about AR -- but we're reading off the beaten path techie stuff. If you ask an average random person if they know about pico projection or Augmented Reality, or Hololens, you will get a lot more strange looks than recognition.
The Kardashian fans probably read variety. This is a new audience.
Variety
Amazon Studios has plans to build apps for augmented and mixed reality headsets, if a recent job offer is any indication. The unit’s still-unannounced plans to produce and distribute immersive content for headsets increasingly seems to focus on augmented reality (AR) and mixed reality.
Amazon Studios recently began to advertise a job offering for a “Mixed Reality Producer” who will be tasked with building “customer facing VR and AR applications across multiple platforms.” Mixed reality is being used as a catch-all name for technologies that offer immersion similar to a virtual reality headset as well as the ability to integrate real-world imagery.
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