Tuesday, January 6, 2015

CES & Seeking Alpha

Full Article @ SA  -- Chris Katje

Readers of my work should be familiar with my love for Microvision and its patented projection technology. While the company itself may not have a prominent position at the CES this week, its technology definitely will.
Cellulon, a leader in mobile technology, will be showing off its new smartphone sized PicoPro and PicoAir, two portable projectors utilizing Microvision's technology. The devices will range in price from $299 to $450 and have a continuous battery life of 2.5 to 3.5 hours. Later this year, the two devices will be sold through Cellulon and also through several North American retailers.
Along with the for sure appearance via Cellulon, there are rumors the partnership with Sony could finally be revealed as Sony will have prominent display at CES and introduce several new items. I wrote about the work with Sony in my last article and continue to think that this relationship is the key driver for Microvision going forward.
Another reason to love Microvision at CES is the expo's love for the connected car. Set to be a common theme at the event, Microvision has a partnershipwith Ford and is working with other automobile manufacturers for its HUD(heads up display) technology that transfers images onto the windshield. Ford will give several keynote speeches and could put Microvision in the spotlight.

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