SnapChat let's people "talk" with pictures.
Yes, it's used very widely.
But what is worth more? This application (and it's "appurtenances") with its disappearing videos, or something that will allow you to share this and all other visual content, with people around you?
...and that's before we consider, LiDar and touch-enabled projected images.
The IPO of the Snapchat mobile app developer is expected to be the largest ever for a Los Angeles firm and the biggest since Alibaba and Facebook.