Thursday, July 21, 2016

Market Size and Money -- Apple and Pokemon

There's every bit as much to be made from better displays as there is to be made from Pokeballs, trust me on this one.

Reuters - Apple to make Billions from Pokemon

Apple Inc stands to rake in $3 billion in revenue from the Pokemon Go craze in the next one to two years as gamers buy "PokeCoins" from its app store, brokerage Needham & Co said.

Pokemon Go, the augmented reality game from Japan's Nintendo Co Ltd, can be downloaded for free but iPhone users can use PokeCoins to buy additional features.

A pack of 100 PokeCoins costs 99 cents in Apple's app store, but the price can go up as much as $99.99 for a pack of 14,500. (

"We believe Apple keeps 30 percent of Pokemon Go's revenue spent on iOS devices, suggesting upside to earnings," Needham analyst Laura Martin wrote in a client note on Wednesday.

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