Thursday, July 28, 2016

New Major Regional Client from Sony (updating)

Some Message board discussion going on here: reddit

I don't know anything, but my guess would be MicroMax. They've been on the Lidar for a while. They are the best selling mobile phone in India.

Their Slogan: Nuts. Guts. Glory.  (sounds like they're MicroVision investors already.)

I don't have anything specific that points me to MicroMax for this deal, except that it makes sense. Sony and MicroMax play nicely together, it's a HUGE market, it would be exceptionally well served by PicoP -- and has a market audience that would be extremely receptive to it.

MicroMax also makes a LOT of phones, and a lot of new designs for phones.

I have been convinced that they are producing a lot of phones in relatively small lots (40+ new phones annually?)  They are the world's 10th largest smartphone maker.

Micromax Informatics Limited is one of the leading consumer electronics company in India, and the 10th largest mobile phone player in the world. Over the past decade, Micromax has pioneered the democratisation of technology in India - by offering affordable innovations through their product offerings and removing barriers for large scale adoption of advanced technologies. Micromax is currently the 2nd largest smartphone company in India. Micromax is a brand which is close to the heart of the youth, and celebrates the vibrancies of life and empowerment. MicroMax

Watch the video below to know why it is such an incredibly ripe market for PicoP

India Focused Smartphone

Check out the MicroMax products

MicroMax from here last year

Sony agreement with MicroMax for Movie distribution

Sony's tiny TV tuner being field tested in Mumbai, India

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