Tuesday, July 19, 2016

Nike & Apple File Augmented Reality Patents


Investor's Business Daily

Meanwhile, Apple filed a patent application, published Thursday, for "synchronized, interactive augmented reality displays for multifunction devices."

Like "Pokemon Go," the tech could be used to create a 3D map of an area, overlaid with information. But Apple has a number of real-world applications in mind that go beyond capturing animated monsters.

"For example, a car mechanic can hold (the AR-enabled device) over a car engine and an outline identifying parts and providing excerpts from a repair manual or schematics can be displayed in the live video to assist the mechanic in repairing the engine," outlined the Apple patent filing.

Doctors might also use it to superimpose medical information over a live video of a patient, or an X-ray or MRI could overlay the video so medical professionals could better diagnose an issue.


Apple is reportedly knee-deep in virtual reality and augmented reality development. Patently Apple, a site devoted to Apple's patent filings, has been tracking its augmented reality-related patents for years.

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