Wednesday, February 25, 2015

More separate units for Sony

It's frustrating to wait for news from Sony. We do have to consider all of the happenings at SONY and how the rules are probably written for the company. 

Consider that PicoP is almost certainly part of the "devices" division -- but that they would not likely announce any agreement using PicoP until other divisions that are using the modules have announced their products. (That's my read anyway.)

Sony Corp. will put more businesses into separate structures, including its lucrative devices unit, as Chief Executive Officer Kazuo Hirai tries to boost accountability in his turnaround push.

Hirai said the company already generates about 70 percent of its revenue from units that are independent from the parent, such as Sony Computer Entertainment Inc. which runs the PlayStation business.

The devices unit supplies the image sensors that power cameras built into its Xperia smartphones and Apple Inc.’s iPhones. Hirai is boosting investment in the chip unit to build more modules for phones, tablet computers and automobiles.

Sony expects sales from the business that makes sensors, camera modules and memory storage will rise to as much as 1.5 trillion yen in the year ending March 2018. The business is expected to have an operating margin of 10 percent to 12 percent.

Full Article at Bloomberg

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